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Branding (GDES30002)
Undergraduate level 3Points: 12.5Dual-Delivery (Southbank) and Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
| Availability | Semester 1 - Dual-Delivery Semester 2 - Online |
|---|---|
| Fees | Look up fees |
This subject approaches branding through an exploration of the power of images and text as a major part of human to human communication, and as a history of human social interchange. This introductory subject explains and explores the power of branding through lectures and project work focusing on how to create a brand using text and image-centred communication and the patterns of communication across all the available media platforms.
The lectures will look at the history of branding and how brands work strategically and emotionally. The content including logo design, typography, naming and copy text, art direction, visualisation and sound signature applied to print, electronic media and video, will be strategically formed as an effective branding campaign.
In today’s saturated marketplace the challenge is to create a brand that is not only targeted but is also visually seductive. Students will work individually and in groups, learning how to present ideas to a client utilising branding elements to communicate messages in the graphic design context.
Intended learning outcomes
On completion of this subject, students should be able to:
- demonstrate understanding of the importance of composition, focal points, balance and image selection when combining image and text;
- select and use the appropriate tools for graphic design including the use of grids, columns, margins, bleed guides, blurring, effects, filters, overlays, colour, and contrast;
- demonstrate understanding of balance, use of positive and negative space, golden proportions, outlining texts, hierarchy, and the rule of thirds;
- use visual language and choose typefaces for different contexts;
- articulate key theories of design thinking, sustainable design, and other approaches to the contemporary design profession, with an emphasis on histories of text and image.
Last updated: 8 August 2023
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 8 August 2023
Assessment
| Description | Timing | Percentage |
|---|---|---|
Individual presentation of 10 minutes duration followed by written submission (1000 words). Class presentations take place in weeks 4–6. Written paper is due one week after presentation.
| From Week 4 to Week 6 | 25% |
Illustrated essay: fully developed client focused brief on branding proposal.
| Week 12 | 75% |
| Hurdle requirement: Students must attend 75% of scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject. | Throughout the semester | N/A |
Last updated: 8 August 2023
Dates & times
- Semester 1 - Dual-Delivery
Coordinator Peter Burke Mode of delivery Dual-Delivery (Southbank) Contact hours 36 hours, comprising one 3-hour studio class per week Total time commitment 170 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 12 March 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 - Semester 2 - Online
Coordinator Peter Burke Mode of delivery Online Contact hours 36 hours, comprising one 3-hour online studio class per week Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021
Last updated: 8 August 2023
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Bachelor of Design Informal specialisation Bachelor of Design Elective Subjects Major Graphic Design - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Biomedicine
- Bachelor of Commerce
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 8 August 2023