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Social Media and Change (MECM90019)
Graduate courseworkPoints: 12.5Not available in 2021
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
Overview
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This subject, is a select entry subject to be co-taught by staff at the University of Melbourne and Fudan University, will critically engage with the role of emergent social media platforms in contemporary forms of public communication, with a particular focus on their impacts on and challenges for journalism and political communication. To this end, the subject will engage with debates surrounding the social and public impact of technological transformations, and how these can be understood; the challenges and opportunities presented by changing media forms and platforms for media industries, media professionals and frameworks of media regulation; the degree to which the affordances of digital media may work to challenge and/or extend existing social relations; and, finally, how social media serve to contribute to shifting spaces and practices of public communication, and contemporary debates surrounding the significance of this. In doing so, this subject will consider the relationship between processes of media transformation and their relation to broader processes of global social change, focusing in particular on how these have impacted on China and Australia respectively.
Intended learning outcomes
Upon successful completion students will have:
- A deepened understanding of debates surrounding the relationship between social and technological change;
- Examined the challenges of media convergence and media regulation for media industries, professionals and regulators;
- Examined the problems and opportunities for journalism practice in China and Australia, with reference to both theorectical debates and practitioners' perspectives; and
- A deepened understanding of the actual and potential impacts of social media technologies, platforms and practices for social and political relations.
Generic skills
Students who complete this subject will be able to:
- Develop competence in advanced library searches and information retrieval;
- Demonstrate critical skills in engaging with and writing about key debates relating to contemporary media and journalism;
- Demonstrate conformity to academic protocols of presentation and research procedures;
- Analyse writing techniques and affects; and
- Express thoughts, ideas and observations in accessible written English.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
An application process applies for enrolment into this subject. Students who wish to apply to undertake this subject must consult the Faculty of Arts at arts-studentprograms@unimelb.edu.au in the semester prior. For further information please visit:
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
An essay
| 3 Weeks after the end of teaching | 40% |
A case study analysis
| End of the assessment period | 60% |
Hurdle requirement: Students are required to attend a minimum of 100% of classes in order to pass this subject. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
Not available in 2021
Time commitment details
170 Hours
Additional delivery details
This subject is taught intensively over five days in July on location in China, with students spending 3 further days in Shanghai. An application process applies for enrolment into this subject.
Students who wish to apply to undertake this subject must consult the Faculty of Arts at arts-studentprograms@unimelb.edu.au in the semester prior.
For further information please visit https://studyos.students.unimelb.edu.au/index.cfm?FuseAction=Programs.ViewProgram&Program_ID=10445
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A compiled subject reader will be made available.
- Off-campus study
This subject has an overseas component
This subject is taught intensively over five days in July on location in China, followed by 3 days cultural experience in Shanghai. An application process applies for enrolment into this subject. Students who wish to apply to undertake this subject must consult the Faculty of Arts at arts-studentprograms@unimelb.edu.au in the semester prior. For further information please visit http://arts.unimelb.edu.au/students/graduate-coursework/overseas-subjects.
- Links to additional information
Last updated: 3 November 2022