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Advanced Industry Practice - PR (MECM90025)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 - Dual-Delivery |
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Fees | Look up fees |
This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.
Advanced Industry Practice – PR is led by Mr Alex Lefley, Mango Communications and Ms Ashleigh Bonica, Edelman PR, who take students through client relations, current changes in the industry and the process of creating a PR plan from scratch.
Given the advanced nature of the subject we recommend that students undertake this subject in the final 100 points of their degree.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices;
- contribute effectively to the work of the seminar through discussion and presentation of the key issues; and
- show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.
Generic skills
On successful completion of this subject, students should be able to:
- Demonstrate competence in advanced library searches and information retrieval;
- Demonstrate proficiency in the application of selected methods of analysis;
- Demonstrate conformity to academic protocols of presentation and research procedures; and
- Demonstrate improved capacity in collaborative learning and team skills.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
A marketing communications brief
| Mid semester | 15% |
A group presentation of a marketing communications strategy equivalent to 1,750 words, due towards the end of semester
| Second half of the teaching period | 35% |
An essay
| During the examination period | 50% |
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
- Semester 2
Coordinator Jennifer Beckett Mode of delivery Dual-Delivery (Parkville) Contact hours Total 24 hours: 1x2-hour seminar, taught weekly Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
Total 170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
A subject reader will be made available.
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 3 November 2022