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Marketing & Media in a Global Context (MECM90034)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville) and Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Email: wonsun.shin@unimelb.edu.au
Semester 2
Overview
Availability | Semester 1 - Online Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject provides an advanced understanding of the contemporary global marketing communications environment. It traces the emergence of the new generation of global media platforms since the 1980s, and examines the growing structural integration of advertising, marketing and public relations firms over this period as a result of this. Through case studies of global marketing campaigns and global brands, it demonstrates the extent to which global marketers must continue to negotiate different cultural and regulatory settings within the media, underlining the continuing importance of national and regional contexts in a global environment.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the technological and institutional settings that shape global marketing communications efforts;
- appreciate the new opportunities and challenges that global networks and firms brings to marketing communications practices; and
- identify and analyse the range of forces and pressures that affect the success of global marketing communications practices.
Generic skills
On successful completion of this subject, students should be able to demonstrate:
- competence in advanced library searches and information retrieval;
- proficiency in the application of selected methods of analysis; and
- conformity to academic protocols of presentation and research procedures.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
All of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
Summer Term (Online)
|
12.5 |
MECM40006 | Public Relations and Communications |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
AND
One of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90036 | Foundations of Marketing & Communication |
Semester 2 (Online)
Semester 1 (Online)
|
25 |
MKTG90027 Foundations of Marketing and Communications
Option 2
Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
OR
Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Participation in seminar discussions and activities
| Throughout the semester | 10% |
Group project: Seminar presentation (10 minutes duration), due early in semester (approximately weeks 4-6)
| Early in the teaching period | 10% |
Case study essay, due approximately in week 8
| Week 8 | 30% |
Research paper
| End of semester | 50% |
Hurdle requirement: Students are required to attend 80% of classes in order to pass this subject, and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 3 November 2022
Dates & times
- Semester 1 - Online
Principal coordinator Wonsun Shin Mode of delivery Online Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 12 March 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 Semester 1 contact information
Email: wonsun.shin@unimelb.edu.au
- Semester 2 - Dual-Delivery
Principal coordinator Wonsun Shin Mode of delivery Dual-Delivery (Parkville) Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
140 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Readings for this subject will be made available online through the subject LMS.
- Links to additional information
Last updated: 3 November 2022