Handbook home
Professional Communication (MGMT90132)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
May
Overview
Availability | May - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both oral and written communications and canvases a range of contemporary communications skills and practices, using case study and simulation-based approaches to build practical skills and theoretical understandings. Areas covered include business speaking and presentation, strategic organisational communication, the basics of strategic public communications as practiced in the advertising and public relations industries, and cross-cultural communication. Students also gain an understanding of the changes impacting the contemporary organisational communications environment, such as media convergence, and the challenges posed to organisational communications by the emergence of digital media. Students completing this subject will have acquired a strong understanding of contemporary professional communications practices, and practical tools for effective communication, with a particular emphasis on leadership.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- show high level, transportable, practical communication skills across a range of traditional and new media;
- build interpersonal presentation skills, writing skills, software skills, and cultural skills;
- understand the modalities of addressing different audiences on different occasions (from personal communication skills to pitching to public speaking, to writing press releases);
- understand the history of and future of communication;
- understand information literacy and the nature and veracity of sources;
- understand the communication of others, and meet the challenges of global communication, through critical discourse analysis and intercultural communication skills; and
- understand the basic ethical and legal matters to do with communications, such as intellectual property, copyright, privacy and defamation.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- high-level written and oral communication skills through contribution to class discussions and the completion of assignments;
- a capacity for effective teamwork through group discussions and assignments;
- skills in research through the preparation of class papers and assignments, including the use of online and print-based materials;
- skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements; and
- a capacity for critical thinking and theoretical analysis through readings, discussion and class exercises.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Admission into the MC-EMA Executive Master of Arts
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
In-class presentation
| During the teaching period | 10% |
A development of an organisational report
| 4 Weeks after the end of teaching | 20% |
Evaluation of an existing communications strategy
| 4 Weeks after the end of teaching | 70% |
Hurdle requirement: Students are required to attend a minimum of 75% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Additional details
Submission of all assessment is required to pass this subject. Assessment submitted late without an approved extension will be penalised at 2% per working day. After five working days, assessment submitted without an approved extension will not be marked. There is no provision for late submission of in class tasks without permission.
Last updated: 31 January 2024
Dates & times
- May
Principal coordinator Seth Robinson Mode of delivery Dual-Delivery (Parkville) Contact hours Total 24 hours: 4 x 6 hour seminars, taught intensively over three weeks. Total time commitment 170 hours Teaching period 28 May 2021 to 18 June 2021 Last self-enrol date 1 June 2021 Census date 11 June 2021 Last date to withdraw without fail 2 July 2021 Assessment period ends 16 July 2021 May contact information
Time commitment details
170 hours
Additional delivery details
This subject is taught intensively over three weeks, beginning in June.
Please note: Students wishing to enrol in this subject must be admitted to the Executive Master of Arts
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
A subject reader will be made available.
- Links to additional information
Last updated: 31 January 2024