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Commercialisation of Science (MKTG90022)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 - Dual-Delivery |
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Fees | Look up fees |
Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact.
The subject will develop a critical understanding of the context in which the commercialisation of science occurs, and the opportunities and challenges encountered. Topics covered within the subject will include the nature and types of intellectual property, how it can be protected, valued, managed and strengthened, its use as a commercial tool, exploration of the barriers to commercialisation, what strategies can be used to exploit IP, how to develop a commercial plan and leverage finance for the commercialisation of IP.
Intended learning outcomes
On completion of this subject, students should be able to:
- Describe and apply the process of using science and intellectual property in the commercial environment;
- Identify the major steps and requirements critical for successful commercialisation of discoveries;
- Communicate fluently and present arguments in oral and written form;
- Collaborate effectively in small and large groups.
Generic skills
Students will be able to:
- Analyse the commercial benefits of scientific discoveries and technologies;
- Understand and communicate in the language and terminology used in the commercial environment;
- Evaluate and judge ideas and processes from disparate disciplines;
- Create and develop plans and strategies interfacing science, technology and commerce.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Attendance at greater than 80% of workshops throughout the teaching period Hurdle requirement | Throughout the teaching period | N/A |
Individual written assignment
| Mid semester | 30% |
Group oral presentation
| Week 10 | 10% |
Individual written assignment based on a group project
| End of semester | 60% |
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Helen Valcanis Coordinator Michelle McNamara Mode of delivery Dual-Delivery (Parkville) Contact hours 32 hours comprising two 1-hour lectures per week and one 2-hour workshop per week over eight weeks. Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022