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Advanced Marketing Management (MKTG90024)
Graduate courseworkPoints: 12.5Not available in 2021
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
Overview
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The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Theories include market social exchange, transaction costs, social network, relationship marketing, resource based view, dynamic capabilities, value co-creation, corporate social responsibility and stakeholder theory.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically analyse and explain a broad range of theories, issues, models and phenomena in marketing
- Critically analyse and evaluate fundamental ideas as well as contemporary issues in marketing
- Understand and evaluate the role of marketing in successful business performance
- Understand and analyse the potential impact of marketing on the well-being of stakeholders and society
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources.
- High level of development: oral and written communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into MC-COMMGT Master of Commerce (Management), MC-COMMKT Master of Commerce (Marketing) or PhD with coursework (Management and Marketing).
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class attendance, preparation and contribution | Throughout the teaching period | 10% |
Presentation with class discussion facilitation
| Throughout the teaching period | 20% |
Paper critique
| Week 6 | 20% |
Individual research paper
| During the examination period | 50% |
Additional details
Last updated: 9 April 2024
Dates & times
Not available in 2021
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 9 April 2024