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Applied Syndicate Project (MKTG90032)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville) and Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Mr John Clements john.clements@unimelb.edu.au
Semester 2
Mr John Clements john.clements@unimelb.edu.au
Overview
Availability(Quotas apply) | Semester 1 - Online Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry. This will be supported by seminar work equipping the students with knowledge of approaches, tools and techniques for completing the task and an understanding of report formats appropriate for conveying the results. During the practicum, in-depth work will be undertaken in identifying the scope, opportunities, constraints and recommendations of the exercise. Students will learn to work with unstructured and incomplete information in real business settings, to develop research and networks to support their enquiry, to work successfully in teams, to present their findings and seek and receive constructive feedback in a range of settings. Students will also be encouraged to plan, reflect and modify their approaches to improve the outcomes of their efforts in managing the business project.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
- Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
- Identify key strategic questions and assess options related to the exercise
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
- Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
- Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
- Research, problem solving and critical thinking
- Documentation preparation and presentation skills through assigned tasks and the Project exercise
- Interpersonal skills through the Project exercise and assigned tasks
- Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
Completion of a minimum of 100 credit points of study
AND
Note: the following subject/s can also be taken concurrently (at the same time)
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT90148 | Consulting Fundamentals |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Option 2
Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
Completion of a minimum of 50 credit points of study
AND
Note: the following subject/s can also be taken concurrently (at the same time)
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT90148 | Consulting Fundamentals |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90032 | Marketing Communications Thesis Part 1 |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
18.75 |
MECM90033 | Marketing Communications Thesis Part 2 |
Semester 1 (Online)
Semester 2 (Dual-Delivery - Parkville)
|
18.75 |
MULT90019 | Internship II (Semester Long) |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
25 |
MKTG90031 Minor Thesis - Marketing Communications
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
4 x 750 word team based progress notes; group (normally in groups of 2 - 3), 1000 words per student equivalent, weeks 4, 6, 8 and 10
| From Week 4 to Week 10 | 20% |
Team presentation; group (normally in groups of 2 - 3), 1500 words per student equivalent – To be scheduled based on client availability in Week 12 or shortly thereafter
| Week 12 | 30% |
Team based business report; group (normally in groups of 2 - 3), 2000 words per student.
| Week 12 | 40% |
Individual participation and contribution: assessment based on the contribution throughout the semester. | End of semester | 10% |
Last updated: 9 April 2024
Quotas apply to this subject
Dates & times
- Semester 1 - Online
Principal coordinator John Clements Mode of delivery Online Contact hours To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars Total time commitment 170 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 1 February 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 Semester 1 contact information
Mr John Clements john.clements@unimelb.edu.au
- Semester 2 - Dual-Delivery
Principal coordinator John Clements Mode of delivery Dual-Delivery (Parkville) Contact hours To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 28 June 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Mr John Clements john.clements@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Additional delivery details
This subject has a quota of 50 students per semester.
Students wishing to take this subject must enrol by the last self enrol date for the relevant semester (6 weeks before semester commences). After the last self enrol date has passed, enrolled students will be rank ordered and the 50 students with the highest WAM (Weighted Average Mark) will be accepted into the subject. All remaining enrolled students will be withdrawn from the subject and will have the opportunity to enrol into an alternative Master of Marketing Communications capstone option.
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Links to additional information
Last updated: 9 April 2024