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Marketing, Society and Sustainability (MKTG90049)
Graduate courseworkPoints: 12.5Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Mr Rohan Venkatraman venkatraman.r@unimelb.edu.au
Overview
Availability | Semester 2 - Online |
---|---|
Fees | Look up fees |
This subject explores the role of marketing and consumption in a world facing significant social and environmental challenges. What is the role of marketing and marketers in climate change, digital privacy, or the obesity crisis? Does marketing actually improve consumers’ wellbeing? Many ‘ethical’ consumers now integrate their concern for society and the environment into their purchasing decisions. And many ‘ethical’ brands now promote their social and/or environmental credentials. So, can we market and consume our way out of these crises? This subject will address the criticisms of marketing’s role in sustainability issues, and then equip students with the strategic and ethical direction to respond proactively to the opportunities these challenges provide.
Intended learning outcomes
On successful completion of this marketing subject, students should be able to:
- Appreciate the variety of social, political and economic forces affecting marketing organisations at the global and local level
- Identify and analyse current public issues in the interplay between marketing and society, such as advertising to children, junk food, materialism and climate change
- Critically evaluate the debates around the ethical, social and sustainability responsibilities of marketers
- Identify the different sustainability frameworks for engaging in those debates; and understand how marketers can respond to calls for ethical, social and sustainability responsibility
- Apply the above learning to real world cases and situations
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical thinking about societal and sustainability issues in marketing settings
- Oral and written communication
- Problem solving and collaborative learning
- Synthesis of data and other information
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Generic understanding of climate science and other ethical, social and environmental issues related to business and marketing
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation
| Throughout the teaching period | 5% |
Individual Essay
| From Week 4 to Week 5 | 15% |
Group project: written report (groups of 3-4)
| From Week 9 to Week 12 | 20% |
Group project: oral presentation (groups of 3-4)
| From Week 9 to Week 12 | 10% |
End of semester exam
| End of the teaching period | 50% |
Additional details
Important online examination information: This examination is the equivalent of a 2-hour assessment; however, students are provided with 3-hours to accommodate the time that will be required for typesetting of mathematical expressions and/or the uploading of documents.
Last updated: 9 April 2024
Dates & times
- Semester 2 - Online
Principal coordinator Rohan Venkatraman Mode of delivery Online Contact hours 36 hours (1.5hr lecture plus 1.5hr workshop each week) Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Mr Rohan Venkatraman venkatraman.r@unimelb.edu.au
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Digital Marketing Course Master of Management (Marketing)
Last updated: 9 April 2024