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Semester 1 - Online
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This subject provides an overview of magazine writing, editing and publishing, with special emphasis on the skills needed to successfully produce magazines today. We examine how magazine editors conceive of audiences, and how they create print and digital magazines that serve the needs and desires of those audiences. Students will study how editors turn ideas into stories, and work with the magazine production team to give a story its final form. Students will learn how writers pitch ideas to editors, and to research and write magazine feature stories. We study the commercial aspects of magazine publishing – advertising, sales, marketing and promotion – and investigate innovative magazine business models in a time of great change and disruption in publishing. We examine how a magazine develops from concept to finished product, including launch proposal, project planning, scheduling and budgeting. Our focus is not solely on print, but on the magazine as a form that continues to evolve in response to social and technological change.
Intended learning outcomes
On successful completion of this subject, the student should understand
- How magazine publishing works
- The magazine production process, in all its stages
- How to develop and pitch magazine story ideas
- How to research and write magazine feature stories
- Innovation in magazine publishing and its business models
- Necessary steps in the creation and launching of new magazines
At the completion of this subject, students should gain the following generic skills:
- high-level written and oral communication skills through contribution to class discussions, the completion of exercises and assignments, wide reading on issues of contemporary publishing processes, and exposure to the protocols of editorial practice;
- effective teamwork through group discussions and collaborative exercises;
- cultural and ethical understanding through reflection and rreading and practical experience of the editor's ethical responsibilities to both authors and readers;
- skills in information technology literacy and understanding of information management through participation in computer laboratory sessions and completion of exercises and assignments;
- skills in research, including the use of online as well as print-based materials in the course of exercises and assignments;
- skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements; and
- a capacity for critical analysis through engagement and critique of a range of publishing strategies.
Last updated: 4 September 2021