Graduate Diploma in Marketing (GD-MKTG) // Attributes, outcomes and skills

Intended learning outcomes

Upon completion of this program, students should be able to: 

• Identify the competitive, social and environmental context of business activities and evaluate their impacts on business outcomes and performance
• Apply a set of essential management tools and frameworks to measure, analyse and drive business performance
• Demonstrate an in-depth understanding of markets, marketing decision variables, and the market oriented organisation
• Identify key factors for effectively leading and manage teams
• Develop learning skills and strong relationships with peers, thereby creating a foundation for career development and lifelong learning.