Handbook home
Graduate Diploma in Marketing (GD-MKTG) // Course structure
You’re currently viewing the 2022 version of this course
About this course
Coordinator
Sven Feldmann
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
Future students:
Admissions Office
200 Leicester Street
Carlton Victoria 3053 Australia
Tel: 61 3 9349 8200
Email: study@mbs.edu
Course structure
The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.
Compulsory Subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90480 | Leadership |
March (Dual-Delivery - Parkville)
April (On Campus - Parkville)
June (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
6.25 |
| BUSA90481 | Managerial Ethics & Business Environment |
March (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
| BUSA90243 | Marketing |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90042 | Consumer Behaviour | July (On Campus - Parkville) |
12.5 |
| BUSA90261 | Marketing Strategy | April (Dual-Delivery - Parkville) |
12.5 |
Elective Subjects
The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:
PRODUCT MANAGEMENT
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90248 | Marketing Communications | July (On Campus - Parkville) |
12.5 |
| BUSA90013 | Brand Management |
Summer Term (Dual-Delivery - Parkville)
June (On Campus - Parkville)
|
12.5 |
| BUSA90527 | Digital Product Management | October (On Campus - Parkville) |
12.5 |
| BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
| BUSA90273 | Negotiations |
Summer Term (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
| BUSA90519 | Internet Marketing & Electronic Commerce | Not available in 2022 | 12.5 |
Last updated: 12 November 2022