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Master of Management (Marketing) (MC-MGMTMKT) // Course structure
About this course
Director
Gamze Koseoglu
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
Submit an enquiry
Course structure
Completion of one entry point program is required.
The Master of Management (Marketing) has two entry point programs: 200pt and 150pt programs.
The Master of Management (Marketing) 200 Point (200pt) program consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
Students should visit the Majors, minors and specialisations page for specific entry point course structures. Students entering the course with 50 points of advanced standing should refer to the 150pt program.
Subject options (200pt program)
Foundation subjects
Students must complete the following subjects in their first semester of study:
Foundation core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90140 | Management Competencies |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90141 | Business Analysis and Decision Making |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90037 | Managing for Value Creation |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Students must complete one of the following subjects in their first semester of study:
Foundation selectives
Code | Name | Study period | Credit Points |
---|---|---|---|
ACCT90041 | Fundamentals in Accounting |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
ECON90015 | Managerial Economics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
FNCE90065 | Fundamentals of Finance |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Core subjects
Students must complete the following subjects in their second semester of study:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90280 | Managerial Decision Analytics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Discipline core subjects
Students must complete the following subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90008 | Consumers and Consumption |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90011 | Marketing Research |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90048 | B2B Marketing | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90049 | Marketing, Society and Sustainability | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
Capstone subjects
Students must complete the following subjects:
Capstone core subject (final semester)
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90005 | Marketing Strategy |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Students must complete one of the following subjects:
Capstone selective subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90473 | Business Practicum |
Semester 1 (Dual-Delivery - Parkville)
Winter Term (On Campus - Parkville)
|
12.5 |
BUSA90485 | Global Business Practicum |
Summer Term (Online)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
BUSA90525 | Business and Economics Internship |
January (Off Campus)
Summer Term (Off Campus)
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
November (Off Campus)
|
12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
Elective subjects
Students must complete four subjects from the following list:
Code | Name | Study period | Credit Points |
---|---|---|---|
ACCT90031 | Sustainability Reporting & Management | Semester 2 (Online) |
12.5 |
BUSA90473 | Business Practicum |
Semester 1 (Dual-Delivery - Parkville)
Winter Term (On Campus - Parkville)
|
12.5 |
BUSA90485 | Global Business Practicum |
Summer Term (Online)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
BUSA90525 | Business and Economics Internship |
January (Off Campus)
Summer Term (Off Campus)
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
November (Off Campus)
|
12.5 |
BUSA90529 | Building Entrepreneurial Ventures | Winter Term (Dual-Delivery - Parkville) |
12.5 |
ECON90016 | Environmental Economics and Strategy | Not available in 2022 | 12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
FNCE90087 | Sustainable Investment | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
IBUS90008 | Global Value Chains | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
LAWS90125 | Fundamentals of Intellectual Property | August (On Campus - Parkville) |
12.5 |
MGMT90026 | Supply Chain Management | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MGMT90031 | Project Management |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90032 | Operations and Process Management | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MGMT90146 | Strategic Management |
Summer Term (Online)
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90165 | Social Entrepreneurship | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MGMT90201 | Entrepreneurial Practice | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MGMT90208 | Sustainable Business Practices | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MGMT90227 | Entrepreneurial Organisation | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90001 | Omnichannel Retail | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90002 | New Product Development | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90003 | Public Relations | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90006 | Branding | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90007 | Customer Experience Management | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90009 | Advertising and Communications Strategy | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90017 | Digital Business and Marketing | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MKTG90033 | Neuromarketing | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
MKTG90040 | Sales | Not available in 2022 | 12.5 |
MULT90014 | Business Risk Management | Winter Term (Online) |
12.5 |
Last updated: 9 November 2024