Master of Marketing Communications (MC-MKTCOMM) // Course structure

Course structure

200 point program

Duration: two years full-time / up to four years part-time

First 50 points: (must be completed in the first 50 points of the program)

• Three compulsory subjects (50 points)

Remaining 150 points

Coursework Only Option:

• Six compulsory subjects (75 points)
• Capstone subject/s (25 points)
• Elective subjects (50 points)

OR

Minor Thesis Option:

• Six compulsory subjects (75 points)
• MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Marketing Communications Thesis Part 2 (37.5 points total)
• ARTS90032 Research Principles and Practices (12.5 points)
• Elective subjects (25 points)

150 point program

Duration: one and a half years full-time / up to three years part-time

Coursework Only Option:

• Six compulsory subjects (75 points)
• Capstone subject/s (25 points)
• Elective subjects (50 points)

OR

Minor Thesis Option:

• Six compulsory subjects (75 points)
• MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Marketing Communications Thesis Part 2 (37.5 points total)
• ARTS90032 Research Principles and Practices (12.5 points)
• Two elective subjects (25 points)

Capstone Requirement:

All students are required to complete the Capstone Requirement for the program (at least 25 points). Students must complete one of the following capstone options in their final semester(s) of study:

Capstone Stream 1: MKTG90032 Applied Syndicate Project (12.5 points) and MGMT90148 Consulting Fundamentals (12.5 points)

Purpose: Enables students to plan, execute and communicate a communications plan or research project.

Capstone Stream 2: MKTG90011 Marketing Research (12.5 points) and MGMT90148 Consulting Fundamentals (12.5 points)

Purpose: Enables students to plan, execute and communicate a marketing-focussed research project.

Capstone Stream 3: ARTS90032 Research Principles & Practices Graduate and MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Marketing Communications Thesis Part 2 (50 points total)

Purpose: An opportunity to integrate knowledge and research skills to address a specific marketing communications research question.

Capstone Stream 4: MULT90019 Internship II (Semester Long) (25 points)

Purpose: An opportunity to acquire practical skills in development practice and project management and apply this knowledge to solve problems that arise in a professional context and develop an integrated understanding of knowledge and practice.

External subject rule

Student may undertake an external subject (not listed within the program structure) with the permission of the program and subject coordinator. All external subject requests must be for the elective subject requirement, not as a compulsory, capstone subject. The maximum external subjects allowed are as follows:

• 200 point program undertaken at University of Melbourne (2 years): maximum 25 points.
• 150 point program undertaken at University of Melbourne (1.5 years): maximum 12.5 points.
• 100* point program undertaken at University of Melbourne (1 year): 12.5 points
• 50*^ point program undertaken at University of Melbourne (0.5 years): 0 points.

* GC-ARTS, GD-ARTS, GCA-ARTS and GDA-ARTS students are not normally granted permission to undertake external subjects towards their degree.

^ Exception: Students admitted to 50 point programs may apply to take LING90002, Presenting Academic Discourse, as an external subject.

Please note that advanced standing contributes to a student’s remaining points undertaken at University of Melbourne, and may affect how many points the student can undertake outside the enrolled program.

For policies that govern this degree, see Academic Services Policy in the University of Melbourne Policy Framework:

Academic Services Policy

University of Melbourne Policy Framework

Students also should also refer to information in the Student Policy Directory:

Policy and conduct

Last updated: 18 April 2024