Master of Publishing and Communications (MC-PUBCOM) // Attributes, outcomes and skills

Intended learning outcomes

Students who complete the Master of Publishing and Communications should have:

• An advanced knowledge of editorial principles and methods across a range of genres and media
• A detailed understanding of the use of computers in editing and publishing for print and digital media
• A sound knowledge of the commercial aspects of publishing
• A highly developed understanding of the organisation and operation of the publishing industries in Australia and the Asia Pacific region
• A detailed and practical knowledge of effective communications strategies in business and professional contexts
• Advanced skills in researching, writing and thinking critically about challenges facing the publishing and communications industries

Generic skills

On completion of this course, students should have acquired skills in:

• leadership and effective communication;
• project management;
• innovative problem solving;
• team work and liaison in professional contexts; and
• research, writing and communication

Graduate attributes

Graduates of the Master of Publishing and Communication should have acquired the following attributes:

Academic distinction

• They will be critical, creative thinkers with an in-depth understanding of publishing practices across a range of media, and the ability to apply their knowledge and skills in a broad range of professional contexts.

Active citizenship

• They will be active ethical citizens with an engaged awareness of issues such as human rights, social inclusion, ethics and the environment, and the relationship between publishing, citizenship and the public sphere.

Integrity and self-awareness

• They will be self-critical, self-motivated industry practitioners with the capacity to work independently and in groups, and ability to demonstrate high levels of knowledge, adaptability and self-awareness, in a broad range of professional contexts.

See http://provost.unimelb.edu.au/teaching-learning for more information.