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Product Management (BUSA90299)

Graduate courseworkPoints: 12.5Not available in 2022

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Overview

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Students should:

  • understand the issues involved in developing product strategies, including related services marketing issues
  • develop the analytical skills necessary when using market research and developing sound product related decisions
  • gain a conceptual framework for organising thinking about product related problems
  • understand the marketing or product manager's role in developing product strategies

Intended learning outcomes

On completing the subject, students should understand:




  • alternative strategies for conceptualising products and identifying product-markets
  • how product decisions may contribute to creating competitive advantage
  • how to analyse industries, make changes in product strategies over time, and respond to competitive moves
  • the issues involved in the development and management of new products, including proactive versus reactive approaches to product development, market entry considerations, product positioning, value-based pricing methods, and the design and market testing of new products
  • how to manage product lines, with particular attention paid to evaluating potential synergies among products
  • the relationship of product decisions to other marketing decisions involving price, promotion and distribution channels
  • special topics in product management, including legal constraints and organisational issues

Last updated: 24 January 2023

Eligibility and requirements

Prerequisites

All of

Code Name Teaching period Credit Points
BUSA90001 Financial Accounting
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
 12.5
BUSA90026 Business Strategy
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
 12.5
BUSA90060 Data Analysis
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
 12.5
BUSA90074 Global Business Economics
September (On Campus - Parkville)
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
 12.5
BUSA90093 Finance
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90193 Managerial Economics
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90224 Managing People
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
 12.5
BUSA90227 Operations
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90243 Marketing
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90480 Leadership
April (On Campus - Parkville)
September (On Campus - Parkville)
March (Dual-Delivery - Parkville)
June (Dual-Delivery - Parkville)
 6.25
BUSA90481 Managerial Ethics & Business Environment
March (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
 6.25

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 24 January 2023

Assessment

DescriptionTimingPercentage

Class participation and assessment

Throughout the teaching period15%

One page individual case write-ups

  • 500 words (equivalent)
15%

Syndicate oral analysis

  • 600 words (equivalent)
10%

Midterm test

  • 1 hours
15%

End-of-semester examination

  • 2 hours
Hurdle requirement: Students are required to pass the exam to pass the subject		During the examination period45%

Additional details

Last updated: 24 January 2023

Quotas apply to this subject

Dates & times

Not available in 2022

Additional delivery details

This subject is only available to students admitted to MC-BA, MC-BAPT, or students with permission of the MBA course coordinator

This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.

The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.

Last updated: 24 January 2023

Further information

Last updated: 24 January 2023