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Digital Product Management (BUSA90527)
Graduate courseworkPoints: 12.5On Campus (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | October |
---|---|
Fees | Look up fees |
Product Managers are the all-rounders in a technology team. Product managers understand customer and business needs, and drive the conception of digital products that meet those needs. They are the owners and drivers of what digital product is build, and partners of the software engineers that design, build, and deliver the products. They work throughout the digital product lifecycle, from the beginning steps of writing product requirements documents, through the tradeoffs and prioritisation during development, to the delivery of the digital products to users, and its subsequent improvement through iteration. Along the way, they are the communicators and evangelists that work up, across and inside the organisation to ensure information flows effectively.
The subject is designed to give students a real-world understanding of the craft of product management. The subject will give students an introductory grounding in ten critical competency areas of product management, and bring together practical examples, contemporary thinking, and also masterclasses from industry.
Intended learning outcomes
Upon completion of this subject, students should be able to
- Demonstrate understanding of core competencies for product management;
- Demonstrate understanding of the lifecycle of digital product management and create product roadmaps;
- Apply quantitative and qualitative analytical skills to measure and improve performance of digital product;
- Demonstrate understanding of issues and involved in the development and management of digital products;
- Define a product vision and strategy;
- Effectively document and communicate about digital product management to stakeholders;
- Demonstrate legal, ethical and other general requirements in digital product management
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Prerequisite
Option 1
87.5 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
April (On Campus - Parkville)
September (On Campus - Parkville)
March (Dual-Delivery - Parkville)
June (Dual-Delivery - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
March (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90224 | Managing People |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Finance |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
AND
25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Note: these subjects may be taken concurrently (at the same time)
OR
Option 2
106.25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
AND
25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
OR
Option 3
Admission into one of the following: MC-ENTRPSP Master of Entrepreneurship, MC-ETRENH Master of Entrepreneurship (Enhanced)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning | Throughout the teaching period | 10% |
In-class quizzes
| Throughout the teaching period | 20% |
Syndicate report
| Second half of the teaching period | 10% |
Syndicate presentation
| Second half of the teaching period | 20% |
Final examination
| End of the teaching period | 40% |
Last updated: 31 January 2024
Quotas apply to this subject
Dates & times
- October
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 30 September 2022 Pre teaching requirements Students are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period. Teaching period 6 October 2022 to 15 October 2022 Last self-enrol date 17 July 2022 Census date 7 October 2022 Last date to withdraw without fail 14 October 2022 Assessment period ends 21 October 2022
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 31 January 2024