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Analytics for Strategic Management (BUSA90531)
Graduate courseworkPoints: 12.5On Campus (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | August |
---|---|
Fees | Look up fees |
Over the past decade, there has been a growing demand for big data and analytics in business and public organisations. As society is moving towards to a “big data world”, there is growing interest for analytics, machine learning and artificial intelligence. While not every manager is going to become a data analyst, the broader spectrum of general managers still needs to understand how they can use the power of analytics to improve their firm’s business performance. In essence, they need to understand what analytics can, and cannot do in terms of contributing to the development of a better and more sustainable overall strategy for their firm. This subject addresses the strategic management issues related to the fast-moving big data world from the general manager’ perspective, as opposed to the data scientist’s perspective.
Intended learning outcomes
Upon completion of this subject, students should be able to:
- Have a greater appreciation of the power of analytics in creating, revising and implementing a better strategy for the firm
- Integrate their general management skills with the outputs that analytics can provide
- Translate analytics outputs into insights for making better decisions
- lead a wide range of organisations to be data driven
- be aware of both the potential and the limitations of big data analytics
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Students are required to complete 100 credit points of all core subjects including Data Analysis and Business Strategy to enrol in the subject
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning
| Throughout the teaching period | 10% |
Individual assignments - mini weekly case write-ups
| Throughout the teaching period | 35% |
Syndicate assignment
| End of the teaching period | 25% |
Final Examination
| End of the teaching period | 30% |
Last updated: 31 January 2024
Quotas apply to this subject
Dates & times
- August
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 7 August 2022 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period Teaching period 14 August 2022 to 11 September 2022 Last self-enrol date 24 April 2022 Census date 19 August 2022 Last date to withdraw without fail 26 August 2022 Assessment period ends 11 September 2022
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 31 January 2024