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Strategic Pricing & Business Insights (BUSA90549)
Graduate courseworkPoints: 12.5On Campus (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | September |
---|---|
Fees | Look up fees |
This subject will help students better understand the pricing process and design effective pricing strategies. It will cover the fundamental theories, conceptual framework, and analytical tools for formulating pricing strategies. Upon successful completion of this subject, students will gain insights on successful pricing strategies in various industries and know how to improve a firm’s pricing decision through price customization and price structure. The topics include (i) one-dimensional pricing such as cost-based pricing, value-based pricing, and pricing research, (ii) multi-dimensional pricing such as price customization, price structure, price bundles, price promotions, and (iii) behavioral aspect of pricing such as pricing psychology. This subject delivery includes a mix of cases, business articles, in-class mini-projects, in-class exercises, discussions, and lectures.
Intended learning outcomes
On completion of this subject, students should be able to:
- Learn the comprehensive conceptual framework for strategic pricing
- Master the basic quantitative methods for strategic pricing
- Gain in-depth knowledge of current pricing practices in various industries
Generic skills
- communication skills
- Team working skills
- Analytical skills
Last updated: 12 November 2022
Eligibility and requirements
Prerequisites
Pre-requisite
FT MBA students
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Admission into the MC-BA Master of Business Administration
PT MBA students
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90532 | Business Essentials |
April (On Campus - Parkville)
September (On Campus - Parkville)
January (Dual-Delivery - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
|
25 |
BUSA90480 | Leadership |
April (On Campus - Parkville)
September (On Campus - Parkville)
March (Dual-Delivery - Parkville)
June (Dual-Delivery - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
March (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90093 | Finance |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
September (On Campus - Parkville)
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
Admission into the MC-BAPT Master of Business Administration, MC-BA218 Master of Business Administration
MMktg students
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90532 | Business Essentials |
April (On Campus - Parkville)
September (On Campus - Parkville)
January (Dual-Delivery - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
|
25 |
BUSA90060 | Data Analysis |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Admission into the 294PN Master of Marketing
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 12 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Class preparation, in-class exercises and contribution to class learning
| Throughout the teaching period | 10% |
Syndicate pricing project
| Second half of the teaching period | 45% |
Final Examination
| End of the teaching period | 45% |
Last updated: 12 November 2022
Dates & times
- September
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 19 September 2022 Pre teaching requirements Students are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period Teaching period 26 September 2022 to 2 December 2022 Last self-enrol date 16 August 2022 Census date 7 October 2022 Last date to withdraw without fail 11 November 2022 Assessment period ends 9 December 2022
Last updated: 12 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 12 November 2022