Handbook home
Understanding Australian Media (MECM20006)
Undergraduate level 2Points: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject examines Australian media with an emphasis on its political nature and issues of media convergence, citizenship, policy, regulation, ownership, governance and local content. Students are encouraged to actively, and critically, examine their own media use. Drawing on this, and a range of case studies, students will engage with debates about journalism and ethics, the nature of commercial and public media, and the changing shape of news and current affairs. Major topics include advertising, commercial television, public broadcasting, newspapers, radio, online media, alternative media, media regulation, and journalism and ethics. On completion of this subject, students should have developed a strong grasp of the major thematic issues influencing Australian media.
Intended learning outcomes
On successful completion of this subject, students should have:
- the ability to demonstrate a detailed knowledge and critical understanding of historical developments and current issues concerning Australian media;
- gained a broad understanding of the constituent interest groups in Australian media practice;
- developed vocational, methodological and analytical skills so as to forge intellectual links between daily media experience and broader theories about Australian media;
- developed critical perspectives that enable them to identify and engage with a range of media theories, concepts and debates;
- gained an understanding of how to act as a an informed and critically discriminating media user and citizen; and
- the ability to work independently and in groups, to develop and effectively communicate substantive understandings of Australian media.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- be able to reflect on their own use of media and relate this to broader theoretical issues;
- be able to critically analyse the role of contemporary media institutions;
- be able to prepare and present their ideas in both verbal and written mode at an intermediate level and in conformity to conventions of academic presentation; and
- be able to participate in discussion and group activities and be sensitive to the participation of others.
Last updated: 19 March 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
100-222 Understanding Australian Media
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 19 March 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A media industry analysis
| Mid semester | 50% |
A research essay
| During the examination period | 50% |
Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | Throughout the teaching period | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 19 March 2024
Dates & times
- Semester 1
Principal coordinator Mark Davis Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 1 hour lecture and 1.5 hour tutorial/lab session per week. Total time commitment 170 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
Time commitment details
170 hours
Last updated: 19 March 2024
Further information
- Texts
Prescribed texts
All subject readings will be made available electronically.
- Subject notes
This subject is available to students enrolled in the BA (Media and Communications), BA (Media and Communications)/Bachelor of Commerce and the BA (Media and Communications)/Bachelor of Laws.
- Related Handbook entries
This subject contributes to the following:
Type Name Major Media and Communications - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Biomedicine
- Bachelor of Commerce
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 19 March 2024