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Public Relations and Communications (MECM40006)
HonoursPoints: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the development of public relations in the context of the historical rise of large corporations
- Recognise the various corporate and community functions of public relations practices
- Apply different theoretical frameworks in critically examining the multiple facets of public relations in various industry contexts; and
- Evaluate the ethical considerations that may arise within various public relations practices
Generic skills
At the completion of this subject, students should gain the following generic skills:
- The ability to demonstrate a high level of understanding of key communication issues in the industry
- The ability to demonstrate skills in research procedures and critical evaluation
- The ability to present ideas in both verbal and written form and in conformity to professional and academic conventions; and
- The ability to apply pro-active strategies in identifying and solving communication problems at various levels
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
Students who have previously undertaken 100-419 Public Relations and Corporate Power are not eligible to enrol in this subject.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A 15 minute class presentation
| During the teaching period | 20% |
A case study report
| Mid semester | 40% |
A written essay
| During the examination period | 40% |
Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | Throughout the teaching period | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinator Erin Carter Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
- Semester 2
Coordinator Erin Carter Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 25 July 2022 to 23 October 2022 Last self-enrol date 5 August 2022 Census date 31 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 18 November 2022 Semester 2 contact information
Time commitment details
170 hours
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Subject notes
Admission to the Graduate Certificate, Graduate Diploma or fourth year honours in Media and Communication, Master of Global Media Communication, Graduate Diploma in Publishing and Communications, or Master of Publishing and Communications.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Publishing and Communications (Advanced) Specialisation (formal) Media and Communications Specialisation (formal) Media and Communications Major Governance, Policy and Communication Major Governance, Policy and Markets - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024