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Marketing & Media in a Global Context (MECM90034)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject provides an advanced understanding of the contemporary global marketing communications environment. It traces the emergence of the new generation of global media platforms since the 1980s, and examines the growing structural integration of advertising, marketing and public relations firms over this period as a result of this. Through case studies of global marketing campaigns and global brands, it demonstrates the extent to which global marketers must continue to negotiate different cultural and regulatory settings within the media, underlining the continuing importance of national and regional contexts in a global environment.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- understand the technological and institutional settings that shape global marketing communications efforts;
- appreciate the new opportunities and challenges that global networks and firms brings to marketing communications practices; and
- identify and analyse the range of forces and pressures that affect the success of global marketing communications practices.
Generic skills
On successful completion of this subject, students should be able to demonstrate:
- competence in advanced library searches and information retrieval;
- proficiency in the application of selected methods of analysis; and
- conformity to academic protocols of presentation and research procedures.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
All of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
Summer Term (Dual-Delivery - Parkville)
|
12.5 |
MECM40006 | Public Relations and Communications |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
AND
One of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MECM90036 | Foundations of Marketing & Communication |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
25 |
MKTG90027 Foundations of Marketing and Communications
Option 2
Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
OR
Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Participation in seminar discussions and activities
| Throughout the semester | 10% |
Group project: Seminar presentation (10 minutes duration), due early in semester (approximately weeks 4-6)
| Early in the teaching period | 10% |
Case study essay, due approximately in week 8
| Week 8 | 30% |
Research paper
| End of semester | 50% |
Hurdle requirement: Students are required to attend 80% of classes in order to pass this subject, and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinator Gida Helal Mode of delivery Dual-Delivery (Parkville) Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
- Semester 2
Coordinator Gida Helal Mode of delivery Dual-Delivery (Parkville) Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 25 July 2022 to 23 October 2022 Last self-enrol date 5 August 2022 Census date 31 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 18 November 2022 Semester 2 contact information
Time commitment details
140 hours
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
Readings for this subject will be made available online through the subject LMS.
- Links to additional information
Last updated: 31 January 2024