Handbook home
Foundations of Marketing & Communication (MECM90036) // Assessment
Subjects taught in 2022 will be in one of three delivery modes: Dual-Delivery, Online or On Campus.
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
You’re currently viewing the 2022 version of this subject
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Assessment
Description | Timing | Percentage |
---|---|---|
Communications Quiz: Short answer test of Communications stream comprehension.
| Before end of week 6 | 5% |
Marketing Quiz: Short answer test of Marketing stream comprehension.
| Before end of week 6 | 5% |
Communications Analysis: Essay-based analysis of examples using subject concepts and theories.
| During the teaching period | 20% |
Marketing Analysis (group project): Analysis of a specific issue facing specialists in the field of marketing communication, engaging with strategic practices and alternatives in addressing the issue under consideration.
| During the teaching period | 20% |
Marketing Oral Presentation (group project): 10 minutes
| During the teaching period | 10% |
Marketing and Communications Research Portfolio: Combined folio of responses to both Marketing and Communications streams, plus an example-based Research Report.
| During the examination period | 40% |
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass the subject, and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 31 January 2024