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Market and Business Research (MKTG20004)
Undergraduate level 2Points: 12.5Dual-Delivery (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Prof Jill Lei: leij@unimelb.edu.au
Overview
Availability | Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making. Specific topics include the formulation of the research problem; research design; data collection instruments; data collection procedures; statistical data analysis tools including multiple regression analysis; and the interpretation and use of research results.
Intended learning outcomes
Market and Business Research is designed for future marketing managers and researchers. It aims to help students develop skills to address management problems using analytical tools.
On the successful completion of this subject, students should be able to:
- Analyse the role of market and business research in marketing decision making;
- Learn the marketing research process and apply in marketing research projects;
- Perform essential qualitative and quantitative techniques and methods to analyze market and business research data;
- Interpret the implications of market and business research on business development;
- Apply market and business research principles by conducting an in-depth market research project for a real management problem.
Generic skills
On the successful completion of MKTG20004 Market and Business Research, students should have improved the following generic skills:
- Problem solving, such as translating a management problem into a research question;
- Written communications;
- Statistical analysis skills;
- Collaborative learning and team work;
- Assessing research materials from a range of sources.
Last updated: 11 April 2024
Eligibility and requirements
Prerequisites
One of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT20001 | Organisational Behaviour |
Semester 2 (Dual-Delivery - Parkville)
Summer Term (Online)
Semester 1 (Dual-Delivery - Parkville)
|
12.5 |
MKTG10001 | Principles of Marketing |
Summer Term (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students are able to enrol into MKTG10001 Principles of Marketing and/or MGMT20001 Organisational Behaviour concurrently, if required.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 11 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Tutorial quizzes
| Throughout the teaching period | 10% |
Group assignment 1 (groups of 4 students)
| Second half of the teaching period | 15% |
Group assignment 2 (groups of 4 students)
| Second half of the teaching period | 15% |
End-of-semester examination
| During the examination period | 60% |
Last updated: 11 April 2024
Dates & times
- Semester 2
Principal coordinator Jill Lei Mode of delivery Dual-Delivery (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 25 July 2022 to 23 October 2022 Last self-enrol date 5 August 2022 Census date 31 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 18 November 2022 Semester 2 contact information
Prof Jill Lei: leij@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 11 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 11 April 2024