The Mind of the Consumer
Breadth TrackYear: 2023
This breadth track develops exciting and useful insights into why consumers behave the way they do.
|Code||Name||Study period||Credit Points|
|MKTG10001||Principles of Marketing||
|MKTG30008||Neuromarketing||Not available in 2023||12.5|
These subjects are not approved as breadth for Bachelor of Commerce students.
What is a Breadth Track?
A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.
Last updated: 24 January 2023