Master of Digital Marketing (MC-DMKTG) // Attributes, outcomes and skills

Intended learning outcomes

On successful completion of this degree graduates will be:

• Knowledgeable across a range of Digital Marketing areas, including social and content media, digital marketing metrics and digital marketing analytics
• Critical thinkers aware of significant digital marketing theory and how this informs decision-making
• Effective team members through participation in collaborative exercises
• Identify, source, manipulate and analyse data and other information necessary for making marketing decisions in the digital domain
• Skilled in communicating digital marketing concepts and ideas to both specialist and non-specialist audiences
• Demonstrate knowledge and skills through interactions with practice

Generic skills

Graduate attributes

• Demonstrate understanding across a variety of digital marketing domains including social media, channels, content, retail, metrics and analytics
• Skilled in analysing and solving complex digital marketing problems
• Critically evaluate the contribution of marketing theory to sound decision making in practice
• Effective communicators of digital marketing concepts and ideas to both specialist and non-specialist audiences
• Effective team members through participation in collaborative exercises
• Be able to effectively understand, communicate, and manage a system of digital marketing indicators and metrics and provide analysis and insights to key stakeholders
• Aware of the importance of applying high ethical standards in professional practice
• Awareness and understanding of recent developments in digital marketing