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Master of Digital Marketing (MC-DMKTG) // Course structure
You’re currently viewing the 2023 version of this course
About this course
Principal Coordinator
Erik Mooi
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an Enquiry
Course structure
The Master of Digital Marketing requires the successful completion of 150 credit points.
To obtain the degree students must complete:
- 37.5 credit points of foundation compulsory subjects
- 50 credit points of compulsory subjects
- 12.5 credit points of compulsory capstone subject
- 50 credit points of optional subjects including:
- A minimum of 12.5 credit points of capstone selective subject
- A maximum of 37.5 credit points of elective subjects
Subject Options
Foundation compulsory subjects
Students must complete the following foundation compulsory subjects in their first semester or year of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90041 | Customer Experience Design | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90042 | Social Media and Viral Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
Compulsory subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90043 | Digital Marketing Metrics | Summer Term (Dual-Delivery - Parkville) |
12.5 |
| MKTG90044 | Digital Marketing Analytics | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90045 | Digital Retail | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90046 | Content Marketing | Semester 1 (On Campus - Parkville) |
12.5 |
Compulsory capstone subject
Students must complete the following compulsory capstone subject as their final subject:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90047 | Thought Leadership in Digital Marketing | Winter Term (On Campus - Parkville) |
12.5 |
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
Elective subjects
Students must complete three elective subjects from the list, or electives approved by the Program Director.
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90030 | Managing Innovation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2023 | 12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 2 (On Campus - Parkville) |
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | November (On Campus - Parkville) |
12.5 |
| IBUS90004 | Cross Cultural Management and Teamwork |
Summer Term (Dual-Delivery - Parkville)
June (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| MGMT90037 | Conflict and Negotiation |
Summer Term (Dual-Delivery - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
Last updated: 19 December 2023