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Master of Management (Marketing) (MC-MGMTMKT) // Course structure
About this course
Director
Gamze Koseoglu
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
Submit an enquiry
Course structure
Completion of one entry point program is required.
The Master of Management (Marketing) has two entry point programs: 200pt and 150pt programs.
The 200 Point (200pt) Master of Management (Marketing) consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
Students who are in a 150 point version of the course should refer to the 'majors, minors and specialistions' section for their course structure.
Subject options (200pt program)
Foundation subjects
Students must complete the following subjects in their first semester of study:
Foundation core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90037 | Managing for Value Creation |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90141 | Business Analysis and Decision Making |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90140 | Management Competencies |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects in their first semester of study:
Foundation selectives
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90041 | Fundamentals in Accounting |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ECON90015 | Managerial Economics |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
| FNCE90065 | Fundamentals of Finance |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Core subjects
Students must complete the following subjects in their second semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
Students must complete the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 2 (On Campus - Parkville) |
12.5 |
Capstone subjects
Students must complete the following subjects:
Capstone core subject (final semester)
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects:
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90473 | Business Practicum |
Summer Term (On Campus - Parkville)
Semester 1 (Off Campus)
June (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective subjects
Students must complete four subjects from the following list:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
| BUSA90473 | Business Practicum |
Summer Term (On Campus - Parkville)
Semester 1 (Off Campus)
June (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | November (On Campus - Parkville) |
12.5 |
| ECON90016 | Environmental Economics and Strategy | Not available in 2023 | 12.5 |
| ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
| IBUS90008 | Global Value Chains | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90146 | Strategic Management |
Summer Term (Dual-Delivery - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90165 | Social Entrepreneurship | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90001 | Omnichannel Retail | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2023 | 12.5 |
| MULT90014 | Business Risk Management | Winter Term (Online) |
12.5 |
| MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
| LAWS90125 | Fundamentals of Intellectual Property |
March (On Campus - Parkville)
August (On Campus - Parkville)
|
12.5 |
Last updated: 25 March 2025