Master of Marketing (294PN) // Attributes, outcomes and skills

Intended learning outcomes

Upon completion of this program, students should be able to: 

• Critically analyse the competitive, social and environmental context of business activities and evaluate their impacts on business outcomes and performance.
• Compile, analyse and evaluate evidence to make evidence-based marketing decisions.
• Apply and synthesise the factors involved in the analysis, planning, implementation, and control of marketing programs.
• Integrate knowledge from multiple marketing areas to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.
• Work effectively in diverse teams, and demonstrate communication and interpersonal skills necessary to lead and manage a marketing team.
• Exhibit a learning mindset, strong relationships with peers, and self-knowledge that provide a strong foundation for career progression and lifelong learning.