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This subject is not currently published in the 2024 Handbook or is no longer available
You can select alternate years of this subject from the following list:
- 2020 — Strategic Marketing (MKTG20008)
- 2019 — Strategic Marketing (MKTG20008)
- 2018 — Strategic Marketing (MKTG20008)
- 2017 — Strategic Marketing (MKTG20008)
Earlier, archived versions of this subject are available in the Handbook Archive here:
- 2016 — Strategic Marketing (MKTG20008)
- 2015 — Strategic Marketing (MKTG20008)
- 2013 — Strategic Marketing (MKTG20008)
- 2012 — Strategic Marketing (MKTG20008)
- 2011 — Strategic Marketing (MKTG20008)
- 2010 — Strategic Marketing (MKTG20008)
If you’re looking for more information from 2016 or earlier, please see the Handbook Archive