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New Venture Creation: Validation (MGMT90286)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
Contact information
Semester 2
Ms Sangeeta Mulchandani sangeeta.mulchandani@unimelb.edu.au
Overview
Availability | Semester 2 |
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Fees | Look up fees |
The purpose of this subject is to further develop the ideas explored in the subject New Venture Creation: Initiation and conduct validation to launch a viable entrepreneurial venture. Students are expected to work according to their entrepreneurial interests and to extend learning from Semester 1. The project is best done in teams of 3-4 students but can also be done individually or in pairs with permission of the instructor.
During the subject, students will learn how to test and validate their business idea, develop a minimum viable product (MVP) and iterate using feedback from customers and other stakeholders. In addition, they will learn to develop a market entry strategy that takes into account competitors and collaborators. Students also learn pitching skills to communicate their ideas, with the goal of persuading investors and acquiring resources for growth. In this process, students learn skills to establish viability of their entrepreneurial concepts and pivot their initial models.
Intended learning outcomes
On completion of this subject, students should be able to:
- Articulate and analyse business-related assumptions
- Test, validate and reorientate strategic directions
- Test and validate market opportunities
- Develop and test a market entry strategy
- Demonstrate skills in presenting to relevant business audiences
Generic skills
High level of development:
- Developing problem-solving skills
- Creating resilience
- Thinking critically and being able to apply relevant knowledge
Moderate level of development:
- Being able to effectively assess new ideas
- Being able to plan effectively
Some level of development:
- Being able to present an argument
Last updated: 8 November 2024