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Marketing Strategy

Breadth TrackYear: 2025

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Overview

This breadth track builds knowledge and skills that enable you to develop effective marketing strategies in a globalized world.

Subject Options

Code Name Study period Credit Points
MKTG10001 Principles of Marketing
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG20008 Strategic Marketing No longer available
MKTG20009 Global Marketing
Semester 1 (On Campus - Parkville)
 12.5

Notes

These subjects are not approved as breadth for Bachelor of Commerce students.

What is a Breadth Track?

A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.

Last updated: 9 November 2024