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200pt Program
Master of Management (Marketing)Course Entry PointYear: 2025
You’re currently viewing the 2025 version of this component
Overview
Last updated: 6 November 2025
Structure
200 credit points
The Master of Management (Marketing) 200 Point (200pt) program consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
To obtain the degree students must complete:
- 37.5 credit points of Year 1 (the first semester of the program) Foundation core subjects
- 12.5 credit points of Year 1 (the first semester of the program) Foundation selective subject
- 25 credit points of Year 1 (the second semester of the program) core subjects
- 50 credit points of Discipline core subjects
- 12.5 credit points of Capstone core subject (the final semester of the program)
- 62.5 credit points of Capstone selective and Elective subjects including
- A minimum of 12.5 credit points of Capstone selective subject(s)
Study options
Year 1 (the first semester of the program) Foundation core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90037 | Managing for Value Creation |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90141 | Business Analysis and Decision Making |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90140 | Management Competencies |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Year 1 (the first semester of the program) Foundation selective subject
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90041 | Fundamentals in Accounting |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ECON90015 | Managerial Economics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| FNCE90065 | Fundamentals of Finance |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Year 1 (the second semester of the program) core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
Capstone core subject (the final semester of the program)
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90473 | Business Practicum |
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
| BUSA90473 | Business Practicum |
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Not available in 2025 | 12.5 |
| ECON90016 | Environmental Economics and Strategy | Not available in 2025 | 12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
| IBUS90008 | Global Value Chains |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90146 | Strategic Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90165 | Social Entrepreneurship | Not available in 2025 | 12.5 |
| MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90001 | Omnichannel Retail | Not available in 2025 | 12.5 |
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2025 | 12.5 |
| MULT90014 | Business Risk Management | Winter Term (On Campus - Parkville) |
12.5 |
| MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
| LAWS90125 | Fundamentals of Intellectual Property |
March (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
| MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90273 | Service Supply Chain Management | Summer Term (Online) |
6.25 |
| MGMT90258 | Supply Chain Analytics | June (Online) |
6.25 |
Last updated: 6 November 2025