Foundations of Business Analytics (CMCE10002)

This subject provides students with a foundational understanding of business needs and technology trends driving investment in business analytics and big data technologies, challenges in data governance and ethical challenges associated with integrating and managing business analytics as a core business capability.

Drawing on a diverse set of real‐world applications and contexts (e.g., HRM, operations, marketing, finance analysis, corporate strategy and policy analysis), students will explore fundamentals associated with managing data acquisition, development of large data bases, choice of analytic methods, and tools and implementation in a broad set of business and policy‐based contexts.

Through these case studies, students will develop their understanding of the applications of business analytics as well as the social and ethical implications of business analytics, an understanding of emerging directions in business analytics applications and the opportunity to familiarise themselves with the basis of different analytics applications used in a variety of business contexts.