Unstructured Data Analytics for Business (CMCE30004)

Organisations and government agencies collect large quantities of market and individual data that is inherently unstructured with ill-defined qualitative features – these include text, images, audio and video data.  These forms of data are understood as unstructured because of the non-systematic form they take and the fact that their features vary and are ill-defined.  

In this subject we explore how these forms of unstructured data can be manipulated using different methods for categorisation, visualisation and exploration that help understand and predict behaviour of consumers, employees, suppliers, and other economic actors. Using various cases, the subject explores how different techniques can be employed in different business and economic settings to solve real world problems.