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Data Driven Marketing (MKTG30014) // Assessment

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Assessment

DescriptionTimingPercentage

Individual case analysis

  • 1000 words (total)
Week 410%

Mid-semester test

  • 1 hours
Week 720%

Group presentation (3-5 students)

  • 500 words (each)
From Week 11 to Week 1220%

Tutorial participation/class learning activities

Throughout the teaching period10%

End-of-semester examination

  • 2 hours
During the examination period40%

Last updated: 6 November 2025