Further information: Data Driven Marketing (MKTG30014)

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Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on study abroad and exchange; students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject. These requirements may be met by equivalent study completed at and approved by your home institution.

Last updated: 6 November 2025