Assessment: Marketing Metrics (MKTG90026)

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Assessment

Description	Timing	Percentage
Individual assignment comprising review and application of one metric 1000 words (equivalent)	Throughout the semester	15%
Group assignment (groups of 3-5) (1500 words equivalent per student) 1500 words (equivalent)	Week 12	35%
End of semester exam 2 hours	During the examination period	50%

Description

Timing

Percentage

Individual assignment comprising review and application of one metric

Throughout the semester

15%

Group assignment (groups of 3-5) (1500 words equivalent per student)

Week 12

35%

End of semester exam

During the examination period

50%

Last updated: 19 November 2025