200pt Program

The Master of Management (Marketing) 200 Point (200pt) program consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.

Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.

To obtain the degree students must complete:

• 37.5 credit points of Year 1 (the first semester of the program) Foundation core subjects
• 12.5 credit points of Year 1 (the first semester of the program) Foundation selective subject
• 25 credit points of Year 1 (the second semester of the program) core subjects
• 50 credit points of Discipline core subjects
• 12.5 credit points of Capstone core subject (the final semester of the program)
• 62.5 credit points of Capstone selective and Elective subjects including
  • A minimum of 12.5 credit points of Capstone selective subject(s)

Study options

Foundation core subjects

Code	Name	Study period	Credit Points
MKTG90037	Managing for Value Creation	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MGMT90141	Business Analysis and Decision Making	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MGMT90140	Management Competencies	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Foundation selective subject

Code	Name	Study period	Credit Points
ACCT90041	Fundamentals in Accounting	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
ECON90015	Managerial Economics	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
FNCE90065	Fundamentals of Finance	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Core subjects

Code	Name	Study period	Credit Points
MGMT90280	Managerial Decision Analytics	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MKTG90004	Marketing Management	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Discipline core subjects

Code	Name	Study period	Credit Points
MKTG90008	Consumers and Consumption	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MKTG90011	Marketing Research	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MKTG90048	B2B Marketing	Semester 2 (On Campus - Parkville)	12.5
MKTG90049	Marketing, Society and Sustainability	Semester 1 (On Campus - Parkville)	12.5

Capstone subjects

Students can take their capstone option as other 25 points of coursework capstone subjects, or 25 points of research subjects.

Coursework option

Students must complete the following subject:

Code	Name	Study period	Credit Points
MKTG90005	Marketing Strategy	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Students complete one of the following subjects:

Code	Name	Study period	Credit Points
BUSA90473	Business Practicum	Semester 1 (Extended) (Off Campus) Semester 2 (Extended) (Off Campus)	12.5
BUSA90485	Global Business Practicum	Summer Term (Off Campus) November (Off Campus)	12.5
BUSA90525	Business and Economics Internship	January (Off Campus) Semester 1 (Extended) (Off Campus) Semester 2 (Extended) (Off Campus)	12.5
ENGR90039	Creating Innovative Professionals	Semester 2 (On Campus - Parkville)	12.5
MKTG90026	Marketing Metrics	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Research option

Students who wish to take the research option must have completed at least 100 points and have achieved a WAM of 80 across all subjects completed.

Places in the research subjects are limited and students will be required to obtain Program Director approval prior to undertaking the research option. Students may be required to submit a research proposal prior to enrolling and/or a selected supervisor of the special topics subject.

Students must complete the following subject :

Code	Name	Study period	Credit Points
MGMT90206	Management & Marketing Special Topics 1	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5

Students complete one of the following subjects:

Code	Name	Study period	Credit Points
MGMT90195	Advanced Management Theory	Semester 2 (On Campus - Parkville)	12.5
MKTG90024	Advanced Marketing Management	Semester 1 (On Campus - Parkville)	12.5
IBUS90006	Advanced International Business	Not available in 2026	12.5
MGMT90193	Advanced Human Resource Management	Semester 2 (On Campus - Parkville)	12.5
MGMT90196	Advanced Operations Management	Semester 1 (On Campus - Parkville)	12.5
MGMT90197	Advanced Organisational Behaviour	Semester 1 (On Campus - Parkville)	12.5
MGMT90200	Advanced Strategic Management	Semester 1 (On Campus - Parkville)	12.5
MKTG90023	Advanced Consumer Behaviour	Semester 2 (On Campus - Parkville)	12.5

Elective subjects

Code	Name	Study period	Credit Points
ACCT90031	Sustainability Reporting & Management	Semester 2 (On Campus - Parkville)	12.5
BUSA90473	Business Practicum	Semester 1 (Extended) (Off Campus) Semester 2 (Extended) (Off Campus)	12.5
BUSA90485	Global Business Practicum	Summer Term (Off Campus) November (Off Campus)	12.5
BUSA90525	Business and Economics Internship	January (Off Campus) Semester 1 (Extended) (Off Campus) Semester 2 (Extended) (Off Campus)	12.5
BUSA90529	Building Entrepreneurial Ventures	Not available in 2026	12.5
ECON90016	Environmental Economics and Strategy	Not available in 2026	12.5
ENGR90039	Creating Innovative Professionals	Semester 2 (On Campus - Parkville)	12.5
FNCE90087	Sustainable Investment	Semester 2 (On Campus - Parkville)	12.5
IBUS90008	Global Value Chains	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MGMT90026	Supply Chain Management	Semester 1 (On Campus - Parkville)	12.5
MGMT90031	Project Management	Semester 1 (On Campus - Parkville)	12.5
MGMT90032	Operations and Process Management	Semester 2 (On Campus - Parkville)	12.5
MGMT90146	Strategic Management	Summer Term (On Campus - Parkville) Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MGMT90165	Social Entrepreneurship	Not available in 2026	12.5
MGMT90208	Sustainable Business Practices	Semester 1 (On Campus - Parkville)	12.5
MGMT90227	Entrepreneurial Organisation	Semester 2 (On Campus - Parkville)	12.5
MKTG90001	Omnichannel Retail	Semester 2 (On Campus - Parkville)	12.5
MKTG90002	New Product Development	Semester 1 (On Campus - Parkville)	12.5
MKTG90003	Public Relations	Semester 2 (On Campus - Parkville)	12.5
MKTG90006	Branding	Semester 1 (On Campus - Parkville)	12.5
MKTG90007	Customer Experience Management	Semester 1 (On Campus - Parkville)	12.5
MKTG90009	Advertising and Communications Strategy	Semester 2 (On Campus - Parkville)	12.5
MKTG90017	Digital Business and Marketing	Semester 2 (On Campus - Parkville)	12.5
MKTG90026	Marketing Metrics	Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MKTG90033	Neuromarketing	Semester 1 (On Campus - Parkville)	12.5
MKTG90040	Sales	Not available in 2026	12.5
MULT90014	Business Risk Management	Winter Term (On Campus - Parkville)	12.5
MGMT90201	Entrepreneurial Practice	Semester 2 (On Campus - Parkville)	12.5
LAWS90125	Fundamentals of Intellectual Property	March (On Campus - Parkville) July (On Campus - Parkville)	12.5
MGMT90037	Conflict and Negotiation	Summer Term (On Campus - Parkville) Winter Term (On Campus - Parkville)	12.5
MKTG90025	Marketing for Entrepreneurs	Semester 1 (On Campus - Parkville)	12.5
MGMT90267	Artificial Intelligence in Organisations	Term 2 (Online)	12.5