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Master of Management (Marketing) (MC-MGMTMKT) // Attributes, outcomes and skills
About this course
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
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This course is available in My Course Planner
Director
Gamze Koseoglu
Professional accreditation
Australian Marketing Institute
The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
Current students are eligible for free student membership of the AMI Accredited and AMI Endorsed programs.
Membership provides access to resources, networking opportunites and professional development tools.
More information about how to join can be found on the AMI website.
Intended learning outcomes
On completion of this course, graduates should be able to:
- Analyse complex marketing problems and apply relevant theories, concepts and models to generate appropriate solutions
- Develop, evaluate and apply comprehensive marketing plans using foundational and advanced marketing principles
- Analyse the psychological and external factors that influence consumer decisions and incorporate these insights into marketing strategies
- Identify and address ethical challenges in marketing management and make informed, responsible decisions
- Employ both qualitative and quantitative research methods to analyse data and enhance marketing strategies
- Utilize artificial intelligence and digital marketing tools to optimize marketing strategies.
Generic skills
On successful completion of this degree graduates should demonstrate the ability to:
- Critically evaluate evidence in support of an argument or proposition
- Problem solve through the application of theories, principles and data
- Communicate ideas, theories and solutions to peers and the wider community
- Synthesize ideas, theories and data in developing solutions to problems
- Use research skills to retrieve information from a variety of sources
- Engage in collaborative activities such as group-based work and activities
- Interpret and communicate research results to specialist and non-specialist audiences
Graduate attributes
On successful completion of this degree, graduates should be:
- Adept at analysing and evaluating evidence in managerial decision making in an area of commerce specialisation
- Strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society
- Effective decision makers in business and commerce
- Cognisant of the critical importance of the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics
- Competent in critical evaluation of evidence in support of an argument or proposition
- Problem solvers in management through the application of appropriate management theories, principles and data
- Clear in articulating managerial issues, ideas theories and solutions to a range of audiences in written and oral form
- Adept at synthesising ideas, theories and data in developing solutions to business and commerce problems
- Ethical in their work practice through a knowledge of corporate governance processes
- Proficient in conducting research, including accessing information and evidence from a range of sources
- Collaborative in their work practice
Last updated: 16 January 2026