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  3. Creating Value in Organisations 1

Creating Value in Organisations 1 (BUSA90507)

Graduate courseworkPoints: 25On Campus (Parkville)

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Overview

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August - On Campus
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This subject contains four components, as described below.

Operations as Strategic Enabler

In today’s highly competitive global marketplace, organisations must strategically align their operations to exceed expectations in key areas such as cost, quality, flexibility, and innovation. For senior executives, this requires the ability to design, manage, and continuously refine operational processes to build sustainable competitive advantages. In this subject, you will learn to evaluate and address bottlenecks, develop effective response strategies, and optimise inventory management to enhance overall performance. 

This subject will empower senior leaders with the skills to assess process consistency, determine appropriate safety stock levels, identify sources of operational inefficiency, and apply advanced statistical techniques to improve process capabilities. By integrating operational excellence with strategic goals, executives will position their organisations for long-term success and value creation. 

 

Strategic Marketing

To achieve long-term success, organisations must recognise, develop, and protect market-based assets, such as brand equity and stakeholder relationships. In this subject you will be equipped with the skills to analyse market opportunities, build brand equity, strengthen stakeholder relationships, and optimise channel support to drive organisational success. You will gain expertise in the three essential aspects of marketing – analysing and understanding markets; crafting marketing strategy; and developing actionable marketing plans. As part of this, you will learn how to segment and target markets effectively, employ brand positioning strategies, and leverage advanced marketing techniques to drive organisational growth and competitive advantage.

 

Accounting for Senior Executives

 

Accounting information is a fundamental driver of executive decision-making. As a senior executive, understanding financial statements is essential for making informed decisions regarding your organisation’s operating, investing and financing activities and for assessing your organisation’s strengths, weaknesses and overall value. Into addition to providing frameworks for accounting issues that every senior executive should understand, this subject will also equip you with the skills to read and interpret key sections of financial statements relevant for senior executives and to evaluate financial performance. This subject will enhance both your understanding of your organisation’s operations and your ability to make strategic business decisions, while also developing a deeper understanding of the complexities and challenges inherent in financial leadership.

 

Leading with Influence for Impact III:

Effective leadership is central to driving organisational success, particularly in times of transformation or uncertainty. Senior executives must not only provide direction, alignment, and commitment but also demonstrate courage, visibility, and approachability. This subject is designed to refine your leadership capabilities by enhancing your self-awareness, improving relationships through communication, while honing your leadership presence in team settings.  You will learn to assess the nature of change and its organisational implications, ensuring you can lead with confidence and insight through complex transitions. 

In this module, we address the essential skills and capabilities that leaders require to be effective communicators. Storytelling is a chief way for senior leaders to inspire and influence others and we will our attention to how to craft a compelling narrative when seeking to influence others towards impactful outcomes.

Intended learning outcomes

Operations as Strategic Enabler:

On completion of this component, students should be able to:

  • Understand how operational excellence contributes to value creation and analyse the interdependencies between Operations and other key business functions such as marketing, finance, and strategy;
  • Acquire a comprehensive body of knowledge, frameworks, and techniques for managing business operations, and apply these tools to drive operational excellence and improve organisational performance;
  • Enhance critical thinking and analytical skills, and develop creative solutions by applying operations frameworks to real-world business scenarios, enabling effective decision-making in complex environments.

Strategic Marketing:

On completion of this component, students should be able to:

  • Evaluate the strategic value of market-based assets—including brands, customer relationships, and distribution channels—and assess their impact on demand generation, and long-term organisational performance.
  • Analyse and prioritise stakeholder needs, market opportunities, and target segments, and formulate strategies for effective retention, acquisition, positioning and loyalty.
  • Design and implement integrated, stakeholder-centric strategies – encompassing value propositions, the marketing mix, product portfolios, and cross-functional alignment – to deliver sustainable value and optimise organisational outcomes.

Accounting for Senior Executives:

On completion of this component, students should be able to:

  • Communicate effectively with financial experts and other stakeholders on accounting issues to advance organisational performance and strategic outcomes.
  • Assess organisational financial health, using key metrics to evaluate performance, identify opportunities for improvement, and inform strategic direction.
  • Analyse situations to identify and then apply relevant accounting information and principles to key business decisions, ensuring that financial data is effectively integrated into broader organisational strategy and execution.

Leading with Influence for Impact III:

On completion of this component, students should be able to:

 

  • Develop reflection and influencing skills to leverage advanced leadership models and analytical tools for addressing complex organisational issues 

Generic skills

  • Articulate, integrate and adapt knowledge from different domains;
  • Apply critical thinking, analytical and problem-solving skills to unfamiliar challenges;
  • Collect and organise accurate and complete data, and articulate its value;
  • Interpret and present data logically and effectively;
  • Work as part of a team to achieve a common goal;
  • Demonstrate appropriate leadership in group settings;
  • Communicate effectively, in oral, written and digital forms;
  • Develop and implement innovative and creative ideas,

Last updated: 19 November 2025