Applied Business Analytics Project (BUSA90579)

The subject integrates academic learning and practical challenges in modelling, solving, and implementing an analytics solution to a concrete business problem via a group project.

The subject focuses on the following areas:

• Problem-solving and method-translation skills: These include understanding and identifying possible analytics solutions to address a typical business-related problem of an organisation.
• Communication skills: These include effective presentations, verbal communication, written communication, public speaking, and the ability to convey technical material to non-technical audiences.
• Implementation skills: These include identifying the right software and/or computer language for the business problem at hand, and then deploying those tools to provide the most promising analytics solution.