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  3. Strategic Content Creation
  4. Eligibility and requirements

Strategic Content Creation (MECM90024) // Eligibility and requirements

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Eligibility and requirements

Prerequisites

Students must meet one of the following prerequisite options:

Option 1

Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications

AND

All of

Code Name Teaching period Credit Points
MKTG90004 Marketing Management
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
 12.5
MECM90036 Foundations of Marketing & Communication
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
 25
MECM90044 Public Relations and Communications
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Note: For prior 2026 students, the completion of MECM40006 Public Relations and Communications will be counted as MECM90044 Public Relations and Communications.

Option 2

Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications

OR

Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.

Corequisites

None

Non-allowed subjects

None

Recommended background knowledge

Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 20 November 2025