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  3. Commercialisation of Science
  4. Assessment

Commercialisation of Science (MKTG90022) // Assessment

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Assessment

DescriptionTimingPercentage

Individual written assignment

  • 500 words
Week 410%

In-class Test (MCQ, Multiple answer questions and short answer questions)

  • 90 minutes
Week 630%

In-class Test (MCQ, Multiple answer questions and short answer questions)

  • 90 minutes
Week 1230%

Group video presentation (Investor pitch) in groups of 5-6 (about 2 minutes per student)

  • 10 minutes (total)
Week 1010%

Group written assignment (Commercialization plan) in groups of 5-6 (700 words per student)

  • 700 words
During the examination period20%

Additional details

AT2: Investor pitches need to be highly polished and require extensive time for preparation. Students will spend about 10 hrs each on this assignment.  

 

AT3: The development of a commercialization plan requires the students to obtain a good understanding of the product and to analyse various aspects that impact commercialization, such as IP, competition, regulatory hurdles, market trends, etc. The report is the synthesis of a commercialization plan based on these findings. We expect each student to spend about 20 hours on this assignment.  

Last updated: 19 November 2025