Attributes, outcomes and skills: Master of Marketing Communications (MC-MKTCOMM)

Intended learning outcomes

Students who complete the Master of Marketing Communications should have:

A critical understanding of the marketing and communications space in Australia, the Asia-Pacific region and across the world
A comprehensive understanding and appreciation of the interconnectedness and complexity of the fields of marketing and communications
A sound understanding of the theory and practice of marketing and communications, within businesses, not-for-profits, the media
A high-level ability to combine theory and practice in a meaningful way in order to address market opportunities, analyse emerging communication technologies and their impact, and reflect critically on one's own professional and research development

Students who successfully complete the Masters should:

Develop creativity and initiative in combining theory and practice in order to address the complex challenges of the marketing and communications space, working autonomously and in teams
Be able to conceptualise, plan and execute a substantial, independent, research-based project in the form of a minor thesis, demonstrating high-level skills in interdisciplinary and comparative research, analysis and critique, underpinned by a thorough understanding of academic protocol and presentation
Be able to to plan and execute an internship or group-project-based capstone experience, integrating the knowledge and skills acquired in the course, and demonstrating an ability to solve problems and respond to developments that arise in a professional and research context with creativity, integrity and cultural sensitivity

Students who successfully complete the Master of Marketing Communications will have:

A high-level ability to combine professional skills such as decision making, media and communication management, ethics, project management, strategic management, leadership and negotiation with discipline-based expertise in management and marketing and social science, and to apply this complex synthesis to professional and research practice
Well-developed interpersonal and communication skills necessary to a range of professional and research activities including report writing, budgetary expertise, and strategic leadership
Flexible communication skills with a highly attuned sensitivity to a diverse audience, and to the issues specific to cross-cultural communication

Last updated: 20 April 2024