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Master of Marketing Communications (MC-MKTCOMM) // Attributes, outcomes and skills

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Intended learning outcomes

Students who complete this program should be able to:

  • Critically analyse the marketing and communications landscape in Australia, the Asia-Pacific region, and globally, demonstrating awareness of regional and international trends and issues.
  • Evaluate and explain the complex and interconnected nature of marketing and communications fields using a professional and evidence-based approach.
  • Critically engage with research in marketing and communications, demonstrating the ability to interpret, evaluate, and apply relevant scholarly and industry-based evidence to inform professional practice.
  • Apply theoretical knowledge and practical skills to real-world contexts in business, not-for-profits, public sectors, and media organisations.
  • Integrate theory and practice to develop effective responses to marketing communication challenges, including the strategic use of emerging communication technologies.
  • Interpret, synthesise, and communicate complex information and ideas clearly and effectively to a range of specialist and non-specialist audiences.

Generic skills

Students who complete this program should be able to:

  • Apply advanced analytical, research, and problem-solving skills in diverse professional and academic contexts
  • Demonstrate creativity, initiative, and effective collaboration in both independent and team-based environments
  • Critically evaluate and synthesise literature and information to communicate complex ideas with cultural awareness and ethical responsibility 
  • Integrate theoretical knowledge with practical skills to adapt to evolving challenges in marketing communications
  • Work autonomously and manage projects with a high degree of planning, critical thinking, and integrity

Graduate attributes

Students who successfully complete the Master of Marketing Communications will have:

  • A high-level ability to combine professional skills such as decision making, media and communication management, ethics, project management, strategic management, leadership and negotiation with discipline-based expertise in management and marketing and social science, and to apply this complex synthesis to professional and research practice
  • Well-developed interpersonal and communication skills necessary to a range of professional and research activities including report writing, budgetary expertise, and strategic leadership
  • Flexible communication skills with a highly attuned sensitivity to a diverse audience, and to the issues specific to cross-cultural communication

Last updated: 10 March 2026