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  4. Attributes, outcomes and skills

Master of Publishing and Communications (MC-PUBCOM) // Attributes, outcomes and skills

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Intended learning outcomes

Students who complete this program should be able to:

  • Apply advanced knowledge of editorial principles and methods across a range of genres and media.
  • Implement a detailed understanding of the use of computers in editing and publishing for print and digital media.
  • Demonstrate sound knowledge of the commercial aspects of publishing.
  • Critically analyse the organisation and operation of the publishing industries in Australia and the Asia-Pacific region.
  • Use effective communications strategies in business and professional contexts.
  • Utilise advanced skills in researching, writing and thinking critically about challenges facing the publishing and communications industries.

Generic skills

Students who complete this program should be able to:

  • Execute professional communication projects
  • Communicate effectively in oral and written forms
  • Work effectively in professional teams
  • Critically analyse, and create innovative solutions for, problems
  • Demonstrate responsibility and accountability in completing tasks and meeting deadlines.
  • Uphold ethical standards in academic and professional activities.

Graduate attributes

Graduates of the Master of Publishing and Communication should have acquired the following attributes:


Academic distinction

  • They will be critical, creative thinkers with an in-depth understanding of publishing practices across a range of media, and the ability to apply their knowledge and skills in a broad range of professional contexts.


Active citizenship

  • They will be active ethical citizens with an engaged awareness of issues such as human rights, social inclusion, ethics and the environment, and the relationship between publishing, citizenship and the public sphere.


Integrity and self-awareness

  • They will be self-critical, self-motivated industry practitioners with the capacity to work independently and in groups, and ability to demonstrate high levels of knowledge, adaptability and self-awareness, in a broad range of professional contexts.


See http://provost.unimelb.edu.au/teaching-learning for more information.

Last updated: 20 January 2026