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  • Marketing MetricsMKTG90026

    Offered:Semester 1, Semester 2Year:2019

    This subject expands students' knowledge of major theories and state of the art thinking in the measurement of marketing performance. It extends students’ understanding of market research methods in covering advanced topics including: product diffusion models and forecasting; measuring customer s...

  • Business EthicsMKTG30012

    Offered:Semester 1Year:2019

    This subject addresses the ethical challenges confronting managers and marketers in contemporary business organisations. Ethically questionable practices can include sweatshop labour, the destruction of the natural environment, sex in advertising, and political lobbying and influence. But busines...

  • Entrepreneurial MarketingMKTG20007

    Offered:Semester 2Year:2019

    This subject is designed to provide a strong foundation in market development and entrepreneurship by reconciling the practical and theoretical concepts of going to market. This will involve an examination and understanding of various topics including: idea generation, market analysis, funding, p...

  • Retail ManagementMKTG90001

    Offered:Semester 1Year:2019

    Retailing is fundamental to the marketing mix. Retail stores are all around us, and provide marketers with a means to attract and retain customers, and build brand value. Retail Management examines the strategic issues relating to retailing management and the frontiers of retail innovation. Subje...

  • Consumer BehaviourMKTG90008

    Offered:Semester 1, Semester 2Year:2019

    This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychologi...

  • International Marketing ManagementMKTG90012

    Offered:Semester 1, Semester 2Year:2019

    International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global...

  • Market and Business ResearchMKTG20004

    Offered:Semester 2Year:2019

    This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial val...

  • Retail ManagementMKTG30006

    Offered:Semester 1Year:2019

    Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local an...

  • Strategic MarketingMKTG20008

    Offered:Semester 2Year:2019

    Strategic marketing builds on the concepts and skills learned in other marketing subjects. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage...

  • NeuromarketingMKTG30008

    Offered:Semester 2Year:2019

    This subject examines the brain systems, research tools and insights from the brain and psychological sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for ...

  • Applied Syndicate ProjectMKTG90032

    Offered:Semester 1, Semester 2Year:2019Quotas apply

    The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured mark...

  • MicroeconometricsECOM40001

    Offered:Semester 2Year:2019

    The specification, estimation and testing of a range of models used to analyse microeconometric data is examined. The models to be considered may include discrete choice models, models for censored and truncated data, models of duration data, models with self-selectivity, models of count data, an...

  • Financial EconometricsECOM40004

    Offered:Semester 2Year:2019

    Features of financial data require specific methods of analysis. Basic econometric tools are presented for the analysis of data such as stock exchange returns, exchange rates, bonds prices, etc. Applications of econometric models in finance include option pricing, extreme values and value at risk...

  • Basic EconometricsECOM90001

    Offered:Semester 1Year:2019

    This subject examines multiple regression analysis and its use in economics, management, finance, accounting and marketing. Topics will include the properties of estimators, hypothesis testing, specification error, multicollinearity, dummy variables, heteroskedasticity, serial correlation. Empiri...

  • Econometrics 3ECOM40006

    Offered:Semester 1Year:2019

    This subject introduces appropriate estimation and inference techniques for models that involve a single equation and those involving systems of equations. Normally topics will include asymtotic theory, maximum likelihood estimation, classical testing procedures, generalised least squares estimat...

  • Modelling the Australian MacroeconomyECOM40005

    Offered:Semester 2Year:2019

    This subject examines the use of macroeconomic models in economic policy analysis. The overall aim of the course is to discuss system approaches to estimating the macro-economy. Special attention will be paid to the SVAR and DSGE approaches and the relationship between them. The course will also ...

  • Time Series Analysis and ForecastingECOM90004

    Offered:Semester 2Year:2019

    Normally topics will include current techniques used in forecasting in finance, accounting and economics such as regression models, Box-Jenkins, ARIMA models, vector autoregression, causality analysis, cointegration and forecast evaluation, ARCH models. The computer software used is EVIEWS.

  • Special Topics in Advanced EconometricsECOM90006

    Offered:Semester 2Year:2019

    Special topics may be offered from time to time which reflect the interests of permanent and/or visiting members of staff. The purpose of this course is to develop the research ability of students through intensive discussion. Details of specific topics to be covered each year will be provided to...

  • Econometrics of Markets and CompetitionECOM90017

    Offered:Semester 2Year:2019

    This course teaches students how to build econometric models from economic theory to investigate how markets operate, and evaluate policy-relevant questions. Applicants of econometric tools developed in this course will be highlighted in various fields of economics including industrial organizati...

  • Advanced Financial Mathematics IACTL40004

    Offered:Semester 1Year:2019

    The binomial model; risk-neutral pricing of derivative securities; Brownian motion; introduction to Itô΄s formula and SDEs; stochastic asset models; Black-Scholes model; arbitrage and hedging; interest-rate models; actuarial applications (e.g. maturity guarantees, SPDAs) and simple models for cre...