1. Handbook
  2. Search

660 results found with 1 filter applied

of 33
  • Market and Business ResearchMKTG20004

    Offered:Semester 2Year:2019

    This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial val...

  • Retail ManagementMKTG30006

    Offered:Semester 1Year:2019

    Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local an...

  • Strategic MarketingMKTG20008

    Offered:Semester 2Year:2019

    Strategic marketing builds on the concepts and skills learned in other marketing subjects. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage...

  • NeuromarketingMKTG30008

    Offered:Semester 2Year:2019

    This subject examines the brain systems, research tools and insights from the brain and psychological sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for ...

  • International Marketing ManagementMKTG90012

    Offered:Semester 1, Semester 2Year:2019

    International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global...

  • Commercialisation of ScienceMKTG90022

    Offered:Semester 2Year:2019

    Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact. The subject will develop a critical understanding of the context in which the commercialisatio...

  • Management Accounting ResearchACCT90020

    Offered:Semester 1Year:2019

    This subject is intended for students interested in the study of contemporary research in management accounting, planning and control. The focus of the subject is on factors that influence the design and operation of the management control systems and the determinants of success of such systems. ...

  • Research in Management AccountingACCT40002

    Offered:Semester 1Year:2019

    This subject introduces students to the major streams of research in Management Accounting. We examine research into the factors that influence the design of management accounting systems and the factors that influence the success of these systems. The subject content and delivery is designed aro...

  • Managing for Value CreationMKTG90037

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The su...

  • Auditing and Assurance ServicesACCT30004

    Offered:Semester 1, Semester 2Year:2019

    Topics include the rationale for auditing; auditing standards; audit objectives, concepts and procedures; audit techniques including statistical sampling and the audit of computer-based accounting systems; audit reports; the legal liability of auditors; the professional and ethical responsibiliti...

  • Cost ManagementACCT20001

    Offered:Semester 1, Semester 2Year:2019

    This subject explores the design and implementation of cost management systems in a variety of organisational contexts. As well as emphasising technical expertise in the development of these systems, this subject also considers the use of cost system information in management decision making, spe...

  • Product ManagementMKTG30011

    Offered:Semester 1Year:2019

    New products are developed to explore new market opportunities, and existing products are revised and updated to exploit existing market opportunities. These product-related exploration and exploitation activities are an important value-driver for organisations as markets become price competitive...

  • Financial Accounting TheoryACCT30001

    Offered:Semester 1, Semester 2Year:2019

    The subject aims to develop a critical understanding of the supporting theories and assumptions underpinning financial accounting and the analysis of contemporary financial accounting issues. This critical understanding is developed by exploring the current research thinking on how financial acco...

  • Advanced Consumer BehaviourMKTG90023

    Offered:Semester 2Year:2019

    This subject is designed to provide a strong foundation in theories and research in the area of consumer behaviour. This will involve an examination and understanding of various topics in social sciences such as cognitive psychology, social psychology, etc. and apply these to understand consumer ...

  • Strategic Cost ManagementACCT90009

    Offered:Semester 1, Semester 2Year:2019

    Strategic Cost Management examines the interface of cost accounting and managerial decision making.  Students are introduced to the concepts and processes that underpin the development of cost accounting systems and are taught a range of techniques to analyse and evaluate the cost information cap...

  • Accounting Information: Risks & ControlsACCT20007

    Offered:Semester 1, Semester 2Year:2019

    This subject is an introduction to the key business processes that generate accounting data and information. It entails the study of the information systems that support business processes, and the risks and controls that effect the reliability of accounting transaction data and the quality of in...

  • Financial Statement AnalysisACCT90002

    Offered:Semester 1, Semester 2Year:2019

    Financial Statement Analysis seeks to introduce students to the analysis and use of financial information for decision-making purposes. The subject considers how the information disclosed can be best utilised by creditors and investors in making their lending and investing decisions. Students con...

  • Auditing and Assurance ServicesACCT90014

    Offered:Semester 1, Semester 2Year:2019

    Development of an understanding of the processes and practices involved in external auditing of general purpose and other financial reports within the framework of Auditing Standards and the Corporations Law, exploration of underpinning theory as to why audits and other assurance services are dem...

  • Actuarial Studies ProjectsACTL90013

    Offered:Semester 1, Semester 2Year:2019

    This subject provides students with the experience of carrying out research independently on each of three topics chosen by the subject’s lecturers. It involves a two-semester program of study, (students must enrol in the subjects in two consecutive semesters). For each topic, the student is requ...

  • Honours Research Essay Part 2ACCT40009

    Offered:Semester 2Year:2019

    Please refer to the handbook page for Part 1: ACCT40008.