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  • Brand ManagementMKTG20006

    Offered:Semester 1Year:2019

    This subject develops students’ knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and m...

  • Principles of MarketingMKTG10001

    Offered:Semester 1, Semester 2Year:2019

    The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing ...

  • Value Creation StrategiesMKTG90038

    Offered:Term 2, Term 4Year:2019

    This subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Critical to the creation of value is the way a firm interacts with its various stakeholders. The subject builds a conceptual framework to examine ...

  • Service ManagementMKTG90007

    Offered:Semester 1Year:2019

    This subject aims to equip potential leaders in organisations with current knowledge and tools to compete through the strategic use of service. Suitable industries include consulting, advertising, finance, healthcare, legal, retail, hospitality, transportation and public services to name a few. T...

  • AdvertisingMKTG90009

    Offered:Semester 2Year:2019

    This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of co...

  • Marketing ResearchMKTG90011

    Offered:Semester 1, Semester 2Year:2019

    Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can prov...

  • Accounting for Decision MakingACCT90004

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This subject focuses on the nature of accounting for organisations from the perspective of a preparer and user of financial reports. The subject examines the methods of recording and reporting transactions and events and how to both prepare and analyse financial reports. This includes obtaining ...

  • Honours Research Essay Part 1ACCT40008

    Offered:Semester 1Year:2019

    The research essay itself is examined. A draft is due for submission on the second Monday of October; the final version on the second Monday of November. Students will be required to present their honours research essay to the Department at various stages of its development throughout the year. S...

  • Financial Accounting ResearchACCT90019

    Offered:Semester 1Year:2019

    This subject provides a rigorous review and critical analysis of the theory and methodology underlying economics-based empirical research in financial accounting.  

  • Strategic Performance ManagementACCT90010

    Offered:Semester 1, Semester 2Year:2019

    The subject focuses on the role of managerial accounting information in strategic performance management. The subject explores the issues around goal setting, the role of budgets in performance management, performance measurement and evaluation, incentives, motivation and compensation, strategy i...

  • Information Processes & ControlACCT90030

    Offered:Semester 1, Semester 2Year:2019

    This subject provides a broad introduction to the key business processes that generate accounting transaction data and accounting information. Through an understanding of how information systems support business processes, you will acquire the skills to analyse, and improve the effectiveness and ...

  • Business Forensics and FraudACCT20006

    Offered:Semester 2Year:2019Quotas apply

    This subject considers business fraud and forensic processes from an accounting perspective. The subject introduces students to various types of fraud, considering recent trends in fraudulent business activities both within Australia and globally. Regulatory requirements and best practice procedu...

  • Enterprise Performance ManagementACCT30002

    Offered:Semester 1, Semester 2Year:2019

    This subject focuses on a range of strategic performance management control system issues including performance measurement, incentives, reward systems and risk; profit analysis; planning and budgeting; and, strategic investments. These issues are explored in a number of different organisational ...

  • Sustainability Reporting & ManagementACCT90031

    Offered:Semester 2Year:2019

      Diverse stakeholders are increasingly demanding information about the broader social and environmental dimensions of organizational performance. Incorporating this information into decision-making is complex because it tends to be non-financial in nature and traditional models tend to focus on...

  • Introductory Financial AccountingACCT10002

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This subject focuses on the nature of accounting from the perspective of a preparer of financial reports. The method of recording and reporting transactions in an accounting system to ultimately provide the foundation for judgements and decisions in preparation of financial reports will be covere...

  • Research in Financial AccountingACCT40001

    Offered:Semester 1Year:2019

    This subject provides a rigorous review and critical analysis of the theory and methodology underlying economics-based empirical research in financial accounting.

  • Accounting Research ReportACCT90003

    Offered:Semester 2Year:2019

    The Research Report is to take the form of a research paper for publication or a research report. The Head of the Department of Accounting or their nominee must approve the topic. Periodic workshops will be held during both semesters and are to be attended by all students enrolled in the subject....

  • Special Topics in AccountingACCT90011

    Offered:FebruaryYear:2019

    Topics to be advised, covering contemporary developments in financial, auditing, accounting information systems or managerial accounting research.

  • Behavioural Accounting ResearchACCT40007

    Offered:JulyYear:2019

    This subject examines research relating to how accounting affects, and is affected by, people. Investigations of accounting related judgments, decision making and organisational behaviours will be studied. Conceptually the subject will be founded on contrasting analyses from three perspectives: n...

  • Analytical Accounting ResearchACCT90038

    Offered:FebruaryYear:2019

    This subject provides a rigorous review and critical analysis of the theory and methodology underlying economics-based analytical research in accounting.