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  • Research FoundationsMGMT90249

    Offered:Semester 2Year:2019

    This subject introduces students to the fundamental philosophical and theoretical issues underlying different research paradigms in Management and Marketing.  Topics include: ontology, epistemology, axiology and methodology; the philosophy of science; the philosophy of social science; the nature ...

  • Business JudgementBUSA30000

    Offered:Semester 1, Semester 2Year:2019

    This subject serves as a capstone for the Management and Marketing majors within the Bachelor of Commerce. As such, the aim is to integrate students’ knowledge of core business functions and analytical tools and apply these to the problems faced by modern organisations and decision-makers. Studen...

  • Managing DiversityMGMT90012

    Offered:Semester 1, Semester 2Year:2019

    Managing diversity is a strategic approach towards HRM. It is about utilising human resources efficiently and effectively by identifying significant differences in the workforce and labour markets, and exploring the potential advantages of workforce diversity. This subject will examine the key is...

  • Marketing StrategyMKTG90005

    Offered:Semester 1, Semester 2Year:2019

    This subject serves as a capstone subject for the Master of Management (Marketing) integrating previous knowledge and skills acquired in other marketing subjects. This subject examines the task of preparing, implementing, and adjusting strategic marketing decisions and plans. It also introduces s...

  • Management and Business CommunicationMGMT90111

    Offered:Semester 1Year:2019

    This subject will explore a broad range of issues central to management and business communication. These issues will draw on a number of different theories of management including corporate communication with stakeholders, the impact of new information and communication technologies, encouraging...

  • Advanced International BusinessIBUS90006

    Offered:Semester 1Year:2019

    The rise of multinational enterprises and cross-border transactions represent an exciting challenge to traditional management theories, as these phenomena raise questions about the universality of concepts typically formulated to explain domestic (or Western) behaviour. International business sch...

  • International Human ResourcesMGMT90027

    Offered:Semester 1, Semester 2Year:2019

    This subject will examine the challenge of managing a global workforce in an international setting. The relationships between the external environment, organisational factors, and international HRM strategies and practices will be studied from both a theoretical and empirical perspective. The key...

  • NeuromarketingMKTG90033

    Offered:Semester 1Year:2019

    Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain s...

  • Managing StakeholdersMGMT90011

    Offered:Semester 1Year:2019

    The demand for business-focused HR means that HR practitioners need the ability to work in partnership with stakeholders from diverse areas of the business. This capacity is essential to improving the implementation of HR strategies, initiatives and plans, to build business support for HR and to ...

  • Principles of ManagementMGMT10002

    Offered:Semester 1, Semester 2Year:2019

    In this subject, students will learn how the key management functions of planning, organising, leading and controlling, are performed in business and other organisations. We will explore contemporary examples of challenges, and analyse how leaders and managers respond strategically to these chall...

  • Chinese Business and EconomyIBUS30004

    Offered:Semester 2Year:2019

    The subject analyses the dynamic re-emergence of China as a world economic power since the late 1970s, when China embarked on an extensive program of economic reform. We begin with an exploration of the early modern economic system that the People's Republic of China inherited in 1949. Next we ex...

  • Consumer BehaviourMKTG20001

    Offered:Semester 1Year:2019

    Topics include the introduction and application of buyer behaviour concepts to marketing decision making; consumer behaviour models; the identification of psychological variables which influence customer decision making; external factors affecting consumer behaviour; and an introduction to a vari...

  • Global MarketingMKTG20009

    Offered:Semester 1Year:2019

    This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; internation...

  • Entrepreneur WithinMGMT90229

    Offered:Year LongYear:2019

    The purpose of this subject is to help students develop the personal insights, ethical decision-making skills and interpersonal capabilities that will be critical to being a successful entrepreneur. The subject will look at four interrelated cognitive and emotional domains. First, self understand...

  • Design ThinkingMGMT90223

    Offered:Semester 1Year:2019

    How do you solve a difficult problem? What if the problem is impossible to solve entirely because knowledge about it is incomplete, contradictory or changing. How do you arrive at a workable solution? What makes your solution the best and the most innovative? In this subject we address these ques...

  • Research Report Part 2MGMT90238

    Offered:Semester 1, Semester 2Year:2019

    Refer to MGMT90237 Research Report Part 1 for details

  • Business Analysis & Decision MakingMGMT90141

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This subject introduces students to the different types of information that business analysts and decision makers gather, and how that information is processed to make effective business decisions. A wide range of strategic and operational business problems and decisions will be considered, from ...

  • Business Acumen for EntrepreneursMGMT90226

    Offered:Semester 1Year:2019

    Business acumen is the combination of the knowledge and understanding of the operational, resource, financial, and other functions of an enterprise and the ability to make good judgments and sound decisions relating to these in an enterprise context.   This subject provides a thorough understan...

  • New Value CreationMGMT90174


    This subject provides frameworks for entrepreneurial activity and commercialisation of new ideas, which are of value to organisations and to customers in markets or societies. It covers creativity and ideation processes and the processes by which entrepreneurs prioritise, make decisions, allocate...

  • Managing for Value CreationMKTG90037

    Offered:Summer Term, Semester 1, Semester 2Year:2019

    This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing. The su...